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Getting Started: Social Media 101

Businesses, large and small, are learning that social media marketing and promotion is crucial in today's market, especially with the younger demographic.  But, maybe your business hasn't jumped on the bandwagon yet.  Maybe it relies solely on "tried and true" marketing methods such as print media, business cards, newsletters, and the like.  If your company's reluctance to dip its toes in the social media marketing pool is because it doesn't know where to start, here are a few tips:
 
1.  Pick the Right Social Media Platform
 
Just because "all" companies are on Facebook doesn't mean that's the right platform for your business.  There is no one-size-fits all approach to selecting the appropriate social media platform or platforms.  If you are just starting out, set aside an hour or so on your calendar to visit three social media sites to see what they offer.  Check out what your competitors are doing, especially those who have been successfully using social media for at least a year or more.  Talk to your peers about their experience on a variety of sites - what works and what doesn't.  Then, sign up for one site, and stick with it for a few months before choosing additional platforms. 
 
2.  Adopt a Social Media Policy
 
Every business should have a social media policy in place that addresses two issues:  (1) employee usage of social media and (2) the company's social media activities.  You can read more about what should go into a social media policy by revisiting this blog post titled "9 Tips for Drafting an Employee Social Media Policy." 
 
3.  Start with LinkedIn
 
LinkedIn is a great starting point for professionals and companies to start.  It's a great place for businesses and professionals to network and "connect" with others without a lot of the more personal content encountered on Facebook and Twitter.  It's also easy to set up a LinkedIn profile and start "connecting."  Businesses and professionals can immediately find users to connect with through their email contact lists, and join groups and organizations that broaden their networks. 
 

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Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...

Whitepapers

  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...