GIFs on Facebook: It Has Finally Happened (Kind Of)

Christianna Giordano Senior Account Executive, Cohn & Wolfe

Posted on August 30th 2013

GIFs on Facebook: It Has Finally Happened (Kind Of)

Don’t get too excited just yet, Facebook hasn’t totally integrated GIFs, but thanks to Giphy, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web link, and voila!

This was a brilliant move on Giphy’s part; I expect their web traffic is about to skyrocket along with their name becoming a little more familiar to the general social media audience. The real question here is, why hasn’t Facebook jumped on the GIF train and created a application themselves to post GIFs to your newsfeed?

In reaction to this magical development by Giphy, a Facebook rep noted that they had nothing to do with it and they do not support animated GIFs (via BetaBeat). But why? Not sure if we will ever get an confirmed answer, but I suspect, 2014 will see a true integration of Facebook and GIFs, just you watch.

In the meantime, a few brands and reporters have already jumped on the Facebook GIF train and I would like to give all their community managers a virtual high-five for the quick turnaround. But it was Gap who got there first, so let’s give them a big round of applause!


Post by Gap.

Christianna Giordano

Senior Account Executive, Cohn & Wolfe

Senior Account Executive on the Cohn & Wolfe Digital Team in New York City – where I work deep in the trenches of social media strategy, community management and trends. I am a graduate of Gettysburg College with a Bachelors of Science in Management with a minor in Film Studies. I completed New York University's  Digital Media Marketing Professional Studies Certificate Program learning new skills in web analytics, search optimization and social business.  When I am not tweeting, blogging & pinning, I am exploring other aspects of life: family, friends, food, traveling & watching movies.

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Posted on August 30th 2013 at 9:58PM

Facebook has a really ridiculous amount of bandwidth, but they still have cache issues. For example, when you read a notification in mobile, there are times when it doesn’t update that you’ve read it, thus, leaving you reading the notification again when you check your Desktop. This is just my theory, but if they were to support gif images now, it would be buggy and won’t load correctly far often. They need to fix caching problems first.

Thanks for recommending Giphy, by the way! Now I can finally share moving puppies on my news feed ;)