Giving and Getting the Most Out of Your Brand's Cause Marketing [CONVO]

Neil Glassman Principal Marketing Strategist, WhizBangPowWow

Posted on February 23rd 2012

Giving and Getting the Most Out of Your Brand's Cause Marketing [CONVO]

One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. While sincere about giving back to their communities, these initiatives should also be an integral part of brands' marketing initiatives.

In this conversation, I speak with Rachel Armbruster, author of Branding Together For A Cause: Proven Strategies for Revenue and Awareness Generation. Armbruster is a nonprofit strategist, known for her work as director of development at the Lance Armstrong Foundation during the iconic yellow wristband campaign.

We look at the landscape at the intersection of brand marketing and corporate giving, starting with reasons why companies should be motivated to develop deep partnerships with charities.

Arbruster provides guidance on finding the right charity with whom to partner and how to make the most of the relationship so that it's a win for both the brand and the non-profit.

What's been your experience with corporate giving? Do you feel both your brand and the charity have reaped the rewards of the relationship?


This convo is sponsored by:

VitrueVitrue, an original Facebook Preferred Developer Consultant, is the leading social marketing platform facilitating relationships between brands and their fans across multiple social networks via its software-as-a-service solutions. Social marketers and agencies world-wide use Vitrue’s Social Relationship Management (SRM) platform and its Publisher, Tabs, Shop and Analytics products.


Brandwatch is one of the world’s leading social media monitoring and analysis tools, with offices in the UK, US, Germany and Brazil. Global brands and agencies use our tool to cut through the noise on the social web and find the conversation that matters, empowering decisions that improve their business. 


Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers integrated social, digital and linear media solutions. Join his conversations on Twitter and Google +.


Neil Glassman

Principal Marketing Strategist, WhizBangPowWow

B2B marketing strategist. Former high school special education teacher. Eclectic music explorer. Pretty good cook.

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