Google Analytics on Facebook Tabs

SircleMedia
Adam Brown President and Founder, Sircle Media

Posted on February 14th 2013

Google Analytics on Facebook Tabs

ImageDid you know that you can add Google Analytics to any Facebook Tab that you create for your fan page? This tool can help you gain deeper insight into how these pages perform and how users interact with the content displayed there. Data like this helps marketers understand a bit more about their fans, which is helpful in exploring and creating new touch points for the brand or business.

Here is a snapshot from one of our client's pages in January, showing that there were 500 unique views to this particular page in the month. It also shows that on average the user spent 3:52 minutes engaging with or reading their content. This is a compelling stat, as that is a long time for any consumer to be viewing their customized marketing message.  

Bounce rates and %exits are high, but that is to be expected on a one page tab on Facebook. If this were a multi-page website these would be alarming stats for sure. In the end, as marketers try to understand the ROI and KPI's behind Social Media, increased visibility like this is a no brainer component to add into the mix.Google Analytics Screenshot

 

SircleMedia

Adam Brown

President and Founder, Sircle Media

Adam Brown is President and Founder of Sircle Media a Social Media Strategy Firm based in New York City.  He work with brands and businesses to help them understand social and digital media. Then creates a workable plan, customized for their business to help them WIN online.

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Comments

Gabriel Gervelis
Posted on February 15th 2013 at 1:04AM

This is a great tip Adam! 

Can you run GA on the Wall & News feed too? Or is this limited to the only tabs?

 

SircleMedia
Posted on February 15th 2013 at 12:13PM

Only on Tabs.

Kent Ong
Posted on February 15th 2013 at 12:15PM

Hi Adam, thanks. I really didn't know that before. Now I can add my Google Analytics to my Facebook tab. Thanks Adam.

Wahab Yunus
Posted on February 16th 2013 at 11:26PM

hi, thanks for share this valuable article. but can you plz more elaborte, how can we add google analytics on our facebook ?