Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google has just won a landmark legal battle involving its fair use/copyright dispute with The Authors Guild. A judge agreed with their argument that scanning pages of published books constitutes fair use.
The interesting thing about this decision is that the scanned pages in the books creates a new opportunity for business owners with authority to achieve search engine rankings. If you write a book and it ends up on Google Books, which is likely, then whatever pages are scanned as a result will be searchable and will likely end up in search results for the right phrases. That could lead to additional books sold for authors.
Even if it doesn’t, it will certainly add new SEO opportunities for authors who can use the first few pages and chapters of their books as ways to target search engine indexes in print.
Sound like a trick? Don’t bet on it. Just head on over to Google Books and start searching. A search for “search engine optimization” turns up book after book on the subject. One of those could be yours. Or, choose another subject to search on and your book could be on that SERP.
When you consider that Google now lists images, videos, maps, and other search verticals on its search results pages, I think you’re likely to start seeing books included, as well. It’s just a matter of time before we see Google really play up its big win.