Google Enhanced Adword Best Practices [INFOGRAPHIC]

Janet Fouts CEO, Tatu Digital Media

Posted on July 8th 2013

Google Enhanced Adword Best Practices [INFOGRAPHIC]

The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd,  and this is going to be a very powerful ad platform in the right hands. The ability to focus your ads by time, location and device is a huge leap forward, allowing you to budget and plan to get your ads seen by the people you want to see them at the optimal time for them to do business with you.

Many of the people we’ve talked to about updating are either letting it go to the last minute or planning on letting Google set the best defaults for their ads since “Google knows best”. While it’s true that this may be OK for a lot of people, let’s face it, Google’s best interest in in you spending more money on your ads. It’s worth your time to put some thought into when, where and on what device you want your ads spending your money.

The Tatu Digital team put together this infographic for Enhanced Adword best practices to help you get rolling quickly. The most important thing? Plan out how you are going to run your campaign and take some time right now to familiarize yourself with your best options. Letting it wait until the last minute is not going to be in your best interest.

If you need a little help with this, just let us know. We are up to speed already and here to help you make a smooth transition. Let us know how we can help you with your Adwords, Facebook or Twitter campaigns.

Feel free to share this infographic. Just right-click it and save it to your desktop. The more the merrier!

enhanced adwords best practices infographic



Janet Fouts

CEO, Tatu Digital Media

CEO of Tatu Digital Media, a San Jose Digital Marketing Agency. Founded in 1996, Tatu Digital  creates effective social business strategies, manage social media presences and brand reputation and pay per click marketing for a range of clients from tiny non-profits to Fortune 50 corporations.

Janet is a frequently requested speaker on the topics of digital marketing and social business at conferences and within corporations around the world.  She has written 4 books, Social Media Success!Google+ for Business tweetSocial Media PR tweet and Social Media Nonprofit tweet, and blogs at and with actionable business advice for today's social business.

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Posted on July 9th 2013 at 5:22AM

Really happy to hear that from 22nd July all Google adword accounts are moving to Enhanced Campaign in Google Adword. But while using new google adword enhanced campaign we need to be very careful. Thanks for sharing best practices to use Google enhanced campaign. It is really very useful after this launch. Your infographic really explain it in depth.