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Jun 11 Posted 1 year ago
Amanda this is a great article because it gets us thinking about how SEO is changing in a semantic web. There are a couple of things we need to keep in mind here. First, that Local Search (a Google vertical search product) is already available on mobile devices so this is not going to be new in any way. Second that the notion of "long tail search query" is a misnomer, either we have the now vanishing "long-tail keyword" that referred to keywords that were of low contention ratio because the searches they produced were low, but which, taken in sufficient numbers could collectively drive a lot of traffic or we have "search queries" in which case there is no 'long' or 'short' here. They are just search queries.
The idea behind the "long-tail" was based on popularity in the use of keywords. Search queries are search queries. A long sentence (as you suggest) that describes a search query may be the only way to describe it and is therefore a popular, highly-used search query.
Moreover Google Voice that draws results directly from Google's semantic index already does that and Google Desktop search, only last month, benefited from relational connections in search queries allowing a full conversation to take place when using the microphone to search. Again, this is the result of semantic search, which is as different from traditional Boolean search (what we were used to until the end of last year) as apples are from oranges. Google Glass is a symptom rather than a driver of semantic search and as such it is an expression of changing search behavior because of: Connectivity, The Social Web and Mobile Devices.