Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Is Google Hummingbird Good For Everyone?
Posted on March 5th 2014
Google Hummingbird is the new search algorithm used by the Google search engine. It was released with a bit of controversy as a result of its new stringent search and SEO requirements. One of the major components of Google Hummingbird is that it efficiently breaks down queries that are sent in the form of a question. So, searches like, “Where is the nearest five-star restaurant to me?” could provide searchers with a better and more relevant set of results, instead of a list of random five-star restaurants. What Hummingbird effectively does, however, is decrease the value of the “keyword,” which had spurred business in the SEO industry for years.
That being said, keywords are not completely devoid of value under the Hummingbird structure. In many instances, articles that have the right and most relevant keywords will appear higher on Google page rankings. This is how the system has been working for several years under Google’s past algorithms like Panda and Penguin. But, instead of keyword-rich content, Google is focusing more on valuable content that actually provides beneficial information to the reader. You will no longer find articles packed with dozens of keywords on the high end of searches, because Google bots will simply skip over those thinking that they’re spam.
Cheap Article Writing Killing SEO Efforts:
In some respects, those Google bots are not wrong. One industry that Google Hummingbird is really targeting is cheap article writing services. If you pay for cheap articles, then you are often bound to get poor results. In most cases, paying for subpar content will get you penalized, especially under this new Google Hummingbird system. If you want to appear high in the rankings on relevant Google searches, then you need quality content that’s informative and not as focused on drawing in customers via spammy keywords. Before 2013, you may have been able to get away with junk content, but that’s not the case anymore.
Of course, in some instances, Google Hummingbird can also penalize good content for adding even one too many keywords. It’s a difficult line to walk, but good writers and good writing services know exactly how to get around the stringent algorithm. If anything, Google Hummingbird is good for expert content creators and bad for inferior content creators. This, of course, is also a plus for anyone using Google to search out information. It’s easier to find the most relevant information related to your query with the new Hummingbird algorithm.
Invest In High Quality Content:
If you’re looking for content creators for your own website, then it’s probably in your best interest to not skimp on the price. Cheap article writing services can get left in the dust by the new Hummingbird algorithm because they do not cater their content to meet the new guidelines. Instead, they may operate off of an outdate system that prioritizes keyword-stuffing over anything else. With Hummingbird, you need to have exemplary content on your website, and you just won’t get that with an inferior writing service. That’s why it’s always important to pay the best to get the best content for your site. This helps improve traffic, boost name recognition, and ultimately increase cash flow for your business.