Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google May Soon Launch a New Search Results Design
Posted on March 14th 2014
Google is known to keep its tests secret, but SEO marketers and bloggers always seem to get a heads up when something is cooking. While majority of the tests or changes from the search giant have been related to SEO, there are hundreds of other tests that are usually not caught until much later because they do not generate as much interest as SEO tests. This seems to be the case with UI tests.
Over the past few months, Google has been testing the search results user interface. The new tests involve making the screen easier for users to read the results by increasing the spacing between individual search results and removing underlines for the hyperlinked content.
A number of users have been commenting on these changes on social media sites. It is interesting to see Google testing the UI results just a few months after they redesigned their logo to make it much smoother. Analysts do not see these changes having any impact on business owners at this moment. The major beneficiaries of the new changes will be users that search for information on smartphones, tablets and other devices. A less congested and cleaner UI is bound to increase search activity among mobile users.
Why UI Changes at this Time?
While we do not know what Google is up to with the update on the UI, we can only speculate the company is trying to improve the user experience for users that use devices to browse the Internet. With smartphone sales having outstripped PC sales in the US, it makes sense for Google to start paying attention to mobile users.
However, like is expected of any changes, some users are already saying they are not happy with the new UIs. On a discussion at Search Engine Land blog, one of the visitors said he thought his browser was missing the stylesheet when he noticed the hyperlinks were not underlined.
The impact of the new UI design is yet to be seen. In the coming months, we will have a clearer picture on how users will react to the changes.