- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google+ Misconceptions: Why You Should Give Google+ a Try
Posted on April 13th 2013
Misconceptions about Google+ could prevent people from taking advantage of a social networking platform that offers unique features and benefits. If you give up on Google+ before you give it a chance, you have probably fallen victim to these four common misconceptions.
Google+ is too difficult for the average person to use.
Google+ has a lot of advanced features that give it a steeper learning curve than most social media sites. But that doesn't mean it's for tech geeks only. Anyone can learn how to use Google+ within minutes.
If you have a hard time understanding how Google+ works, then you can turn to the countless video lessons online. Many of them offer step-by-step directions that make Google+ easy for anyone.
Google+ is just a slightly different form of Facebook.
Google+ and Facebook have a lot in common, but they also have a lot of differences. Some of the biggest differences include:
- How you interact with people.
On Google+, you can decide to share information with certain circles of friends and colleagues. A message that goes out to your buddies about tonight's party doesn't go to your boss, too.
- Chatting features
Google+ allows video chat. Facebook also has a text chatting feature. Google+ also allows group chats whereas Facebook takes a one-on-one approach.
- Filtering and finding content
Google+ has a feature called "sparks" that will display updates on topics that interest you. Facebook gives you a steady stream of information from your friends, but it doesn't filter information in any meaningful way.
Google+ was dead before it started.
Google+ isn't the first social networking site that Google tried to create. Remember Google Buzz? It didn't even last a full year.
Google's unsuccessful history with social media sites caused a lot of people to proclaim Google+ dead before it even got started. That's worse than a misconception. It's uninformed and unfair.
The truth is that Google+ is thriving. As of January, Google+ had over 343 million active accounts, making it the second-most popular social media site in the world (sorry, Twitter). That's nowhere near Facebook's 693 million active users, but it shows tremendous growth since its release less than a year ago. Google Plus for business continues to be a powerful traffic generator.
Google+ just doesn't matter.
Chances are that Google+ has already changed the way that you use the Internet, even if you don't have an account. What else would you expect from a successful social media platform operated by one of the world's most successful tech companies?
Let's put it this way: if you use the Google search engine, then you use Google+. When you search for a restaurant, and the results page gives you a picture of the restaurant, its location on Google Maps, where you can find a menu, and reviews, that's Google+ at work.
Google+ is also reshaping the way that websites get ranked. Bloggers with Google+ accounts can create bios that help them establish authority. The more authority they have, the higher their content gets ranked.
Do you have any questions about Google+? Ask away. Someone will have an honest answer for you!
(image: Google+ confusion / shutterstock)