May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
May 17 Posted 1 year ago
I've always found Google+ to be a great social media tool. To me it is a community of people who want to learn and share regardless if they actually know the people they are interacting with.
Apr 28 Posted 1 year ago
Google+ is a commonly overlooked social network. I’ve been charged with managing the social media for my company and I have noticed that not many people have taken to using Google+. I enjoy the ability to mark myself as an author for some of the blogs I write for and the clean design of the network. However, I will admit that I get discouraged when it comes to generating engagement. While many people in my network have Google accounts, very few see the value in this particular social network.
Apr 13 Posted 1 year ago
Timothy, thanks for that post and the other great links. Lately I've become a bit frustrated with the direction LinkedIn is heading and I've been encouraging folks to take another look at G+ and have even suggested they consider Google Communities as an alternative to LinkedIn groups.
While I certainly don't advocate a complete withdrawal from LinkedIn, I don't think it's wise for any company or individual to keep all of their eggs in one basket.
I think one of the first aspects of G+ that must be mastered is the use of circles to sort contacts. There are some real advantages to this unique system for targeting posts to specific contact groups.
Circles also help control the incoming tide of information. New G+ users often feel overwhelmed by the information chaos after they begin to follow others, and using circles can slice that raging torrent into quiet streams.
I've created a LinkedIn ex-pat group on G+ and have shared the link to this article there. I think it will be very helpful.