More and more businesses have realised or are realising the importance of Google+, how useful it can be for SEO and how important this social network is in a businesses wider online activities. Authorship is one of the most talked about features, this allows you to link the content you publish online – be it to multiple resources - with your profile ensuring you get the credit for it in search results.
Social media signals are without doubt a significant ranking factor in Google’s algorithm and it goes without saying Google is looking at its own social network when ranking site and individual authority.
So with everyone jumping on the metaphorical band-wagon, how can you set yourself apart and truly get the most out of Google+ Authorship and reap the benefits in terms of SEO and your business goals?
Become an authority within your niche.
It's a simple idea but one that will become increasingly important in the coming months and beyond. Google have told us on more than one occasion that they are placing more enthuses on authored content and in a recent video from Google’s Head of Web Spam Matt Cutts, he said “We are doing a better job of detecting when someone is sort of an authority in a specific space”.
Matt has very recently followed up that comment on another video where he stated Google’s intentions with regard to authored content, saying Google hopes to “move from an anonymous web, to a web where you have some notion of identity and maybe reputation of individual authors”.
Rich snippets are becoming more and more prevalent within search results as individuals and businesses continue to set up authorship and take the credit for their content, I have recently seen as many as six rich snippets on a single SERP (search engine results page), whereas twelve months ago, it was rare to see more than three rich snippets per page.
The question many webmasters, social media marketers and SEO’s will be asking in the coming months, is how can you establish yourself as an authority within a particular niche. The answer is to look at your current (and previous) online activity, review what your competitors are doing then identify how you can improve on what is out there for online users within your niche.
My top five tips to becoming a niche authority
Above all else, the key to becoming an authority within your niche is to ensure your business is set up correctly to benefit from authored content, and then produce great content that people will want to consume and share with their friends and colleagues.
It is a simple idea, but one that will become increasingly important in the coming months as Google and other search engines place increased enthuses on curated content and move away from an anonymous web.
To learn more on what Google has planned for the coming months, be sure to watch these videos from Matt Cutts talking about what we should expect in the coming months and their plans for the rel author tag.