Google Reader, I Hate You…But Thank You

Warren Knight
Warren Knight Founder, Social Media eLearning

Posted on March 25th 2013

Google Reader, I Hate You…But Thank You

google reader replacement tool

This is a bittersweet topic for me as when I first heard Google’s plans for one of its many products, I was devastated. For many years, I found myself turning to Google Reader as a place for the best online daily news. After finding out the news that Google Reader was closing down, and seeing it trend on Twitter worldwide and in the UK, I knew it was time to let go and do my research. I used the LEAD strategy to find the next best thing.

Listen
For the listen part of the process, I used the tools available online to find something which people were using as their replacement for Google Reader.

Experiment
After reading what other people were using, I decided to experiment with some of the online tools that offer the same experience as Google Reader. This enabled me to understand the market and what online users really wanted to get out of an online daily news site.

Apply
This is where I took the websites I used as part of the experiment stage and put them into action. I posted news from three different sites to see which picked up the most traction (click throughs from followers on my social networks).

Develop
After finding the site that worked best, I included it as part of my online strategy. I would visit the site on a daily basis and pick some of the best articles, save them and share them with my audience.

After going through this process I found what The Next Web believed was the ultimate bookmarking tool and I have to agree with them. Welcome the new kid on the block: Dragdis.

Not only is the Dragdis site innovative and interactive, it has found its need in the market and perfected its online strategy. The team behind Dragdis love discovering things online, without 90% of all things interesting ending up in the black hole of bookmarked folders. The CEO Domas Sabockis spoke to The Next Web about why their product is more remarkable than those they compete with:

“Pocket is great, one click. But it does not help you organize. You then have to go back and organize. With Dragdis you are organizing and bookmarking at the same time. You put it in a particular folder. You can take your computer and throw it through the window and all the data will remain on dragdis.com.”

Dragdis solves bookmarking problems by allowing you to drag and drop links, images and videos and even text so that it appears on the right side of your browser the moment you start dragging it. Dragdis saves all meta-data once you drag items into a folder you created through Dragdis.

This business has taken something universal and made it remarkable. This is a perfect example of how people and technology is making our world a place where we are more efficient, giving us the time to focus on the art of real business and success.

Are you going to use Dragdis?

Warren Knight

Warren Knight

Founder, Social Media eLearning

For the last seven years I've specialised in helping business owners, marketing managers and entrepreneurs sell more products and services, through the convergence of Social Media, Digital Marketing and eCommerce. Delivering dynamic and engaging webinars, workshops and seminars on Digital Marketing & eCommerce and Business Growth through Investment and funding.

My entrepreneurial skills started after receiving a grant from the Prince's Trust at 22 for a music and clothing European Distribution Company. Focusing on business growth I became the director of a global stationary and accessory business working with Disney and Nickelodeon, growing a licensee from $5Million to $30Million selling to over 40 countries in a 5-year period achieving $1 Million sales in 1 month.

Winning various industry awards and co-founding two IT companies since 2010. The first being an eCommerce platform, getting £150,000 Seed Investment via "SEIS", valuing the business at £1M in less than two years. The second with a “Start Up Loan”, we've built an online learning platform, teaching people how to setup and use Social Networks for their business.

I have over 20 years' experience in marketing and selling products and services globally and seven years in social media and ecommerce. I’m a member of the Professional Speaking Association, a renowned international keynote speaker, trainer and coach, helping 1,000’s of Start Ups and SME's grow using Social Media, Digital Marketing and eCommerce.

As a 1-1 business coach and mentor, I help SME’s build their digital footprint and increase sales by up to 500%, I have a passion for upskilling entrepreneurs and regularly write from various digital marketing and business magazines reaching 100,000's of readers. I've also written three eBooks on Sales, International Growth and Social Media for Business, all of which can be found on Amazon.

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Comments

Personally, I'm a big fan of Feedly to replace google reader. Has a nice interface, good mobile app and easy to add multiple sources or save individual artilces. 

I'm going to have to check out Dragdis. We use Google Reader to track what is going on in our industry. It's not going to kill us once it's gone, but it was a nice convenience.