Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google Reader: Thank You for Shutting Down on July 1
Posted on July 1st 2013
Thank you, Google Reader, for shutting down on July 1st. It is because of your shutdown that I now use an RSS reader. Yes, it is true. Your demise has exposed me to the world of RSS.
The Demise of Google Reader
The RSS world was thrown into a frenzy on March 13, 2013 at 4:06 PM after Alan Green, Software Engineer for Google, stated on the Official Google Reader Blog that “we will soon retired Google Reader.” This immediate outcry from Reader fan-base ranged from the passionate to some who may not have cared. I would be in the “not care” category only because I never took the time to find out what a RSS reader could accomplish.
The following is Alan Green’s post and is taken from the blog mentioned in the previous paragraph:
We have just announced on the Official Google Blog that we will soon retire Google Reader (the actual date is July 1, 2013). We know Reader has a devoted following who will be very sad to see it go. We’re sad too.
There are two simple reasons for this: usage of Google Reader has declined, and as a company we’re pouring all of our energy into fewer products. We think that kind of focus will make for a better user experience.
To ensure a smooth transition, we’re providing a three-month sunset period so you have sufficient time to find an alternative feed-reading solution. If you want to retain your Reader data, including subscriptions, you can do so through Google Takeout.
Thank you again for using Reader as your RSS platform.
Let me clarify before we continue. I’ve known of RSS but never took invested the time to learn how to effectively use them. I had a Google Reader account but didn’t care too much for the interface. My entry into the world of blogging signaled an increase in the quantity of blogs I read daily and the natural evolution of the increase was accompanied by the need of a service to centralize all those feeds.
RSS was needed but the most favored, it seemed, of all readers was shutting down. This would seem like the worst of times to begin using a reader but, in fact, it was the opposite. The void that would be left by Google Reader’s departure began quickly filling with replacements even before the shutdown actually occurs.
This need is how I discovered Feedly.
Feedly is, by all accounts, heir apparent to Google Reader on social media. I’ve used Feedly for about a month and the service is amazingly efficient, easy to use and an excellent way to collect stories from a variety of sources. I recommend Feedly if you are new to RSS readers or looking for a replacement.
I use Hootsuite as a social media dashboard and it serves as a key tool in my social media system. It is user-friendly and, other than a wish for an update to the overall UI, I am very happy with it. The new Hootsuite Syndicator would most likely be best suited for someone who only uses Hootsuite and does not use other services in conjunction with it. Please note that I’ve not had the opportunity to use it myself and the above statement is based on assumption.
There are other alternatives and some of those are:
The choice not to use an RSS reader after today.
The Old Reader
Digg Reader (I tried it and found it to be similar to Feedly but with fewer options.)