Google Shopping Express: Will Google Ever Stop Dominating?

Jim Vacey
Jim Vacey Manager, fishbat: An Online Marketing Firm

Posted on March 5th 2013

Google Shopping Express: Will Google Ever Stop Dominating?

google dominationDoes anyone else feel that Google appears in the news way too often? From Google + Hangouts, to SEO updates, to technological dominance, Google is slowly moving its game pieces across the Digital-Risk game board. So what has Google dominated this time?

Well, it has been announced that Google will be preparing the launch of its online shopping service “Google Shopping Express” as a means to compete against Amazon Prime. The project is being run by Tom Fallows, an e-commerce product manager at Google, and is an effort to focus Google’s e-commerce initiatives.

Amazon Prime has seen tremendous success over the years as a leading Internet shopping resource, undercutting the show room costs of big dogs like Target and Best Buy but it seems that Google might have the upper hand (no surprise there).

Google Shopping Express will co-operate with Google Wallet and shipping partner BufferBox to undercut Amazon Prime by a $10 to $15 margin. They can handle their own social media marketing in an endless loop of Google shops, hangouts and news feeds.

“Google Wallet and Google Shopping need a focal point, and serving as a “store shelf” to big-name retailers could be that in. Google has been scrambling for a way to capitalize on its advantages in the space — the fact that it’s arguably one of the first places people visit when they want to find a product — for a while,” reports TechCrunch.

The question is really, will Google ever stop? What industry will Google find their way into only to come up on top?

Google faces competition in every realm – Facebook, Amazon, YouTube, Bing, etc. – but no other company can be used as a verb. Google, it seems, can turn anything it does into gold and there is no limit to what industry that the search engine cannot get its hands on.  

If Google dominates the digital universe (not like that is a monopoly or anything) will it move outside of the digital and open its own minimart? How about a sport’s team or clothing line? The possibilities are as endless as the search results for Chuck Norris Jokes.

Jim Vacey

Jim Vacey

Manager, fishbat: An Online Marketing Firm


Jim Vacey is Assistant Marketing Director for Bay Street Theatre in Sag Harbor NY. Jim is a graduate from Dowling College with a BA in English and History and looks to pursue an MBA in Creative Writing. Jim is now the proud father of his first child, Harley Quinn Vacey. 



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Kent Ong
Posted on March 6th 2013 at 4:57AM

If a company stops evolving or stop changing, you better don't use its services. Google keep launching new products or services is good for us.