- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google Shopping Express: Will Google Ever Stop Dominating?
Posted on March 5th 2013
Does anyone else feel that Google appears in the news way too often? From Google + Hangouts, to SEO updates, to technological dominance, Google is slowly moving its game pieces across the Digital-Risk game board. So what has Google dominated this time?
Well, it has been announced that Google will be preparing the launch of its online shopping service “Google Shopping Express” as a means to compete against Amazon Prime. The project is being run by Tom Fallows, an e-commerce product manager at Google, and is an effort to focus Google’s e-commerce initiatives.
Amazon Prime has seen tremendous success over the years as a leading Internet shopping resource, undercutting the show room costs of big dogs like Target and Best Buy but it seems that Google might have the upper hand (no surprise there).
Google Shopping Express will co-operate with Google Wallet and shipping partner BufferBox to undercut Amazon Prime by a $10 to $15 margin. They can handle their own social media marketing in an endless loop of Google shops, hangouts and news feeds.
“Google Wallet and Google Shopping need a focal point, and serving as a “store shelf” to big-name retailers could be that in. Google has been scrambling for a way to capitalize on its advantages in the space — the fact that it’s arguably one of the first places people visit when they want to find a product — for a while,” reports TechCrunch.
The question is really, will Google ever stop? What industry will Google find their way into only to come up on top?
Google faces competition in every realm – Facebook, Amazon, YouTube, Bing, etc. – but no other company can be used as a verb. Google, it seems, can turn anything it does into gold and there is no limit to what industry that the search engine cannot get its hands on.
If Google dominates the digital universe (not like that is a monopoly or anything) will it move outside of the digital and open its own minimart? How about a sport’s team or clothing line? The possibilities are as endless as the search results for Chuck Norris Jokes.