Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Google Shopping Express: Will Google Ever Stop Dominating?
Posted on March 5th 2013
Does anyone else feel that Google appears in the news way too often? From Google + Hangouts, to SEO updates, to technological dominance, Google is slowly moving its game pieces across the Digital-Risk game board. So what has Google dominated this time?
Well, it has been announced that Google will be preparing the launch of its online shopping service “Google Shopping Express” as a means to compete against Amazon Prime. The project is being run by Tom Fallows, an e-commerce product manager at Google, and is an effort to focus Google’s e-commerce initiatives.
Amazon Prime has seen tremendous success over the years as a leading Internet shopping resource, undercutting the show room costs of big dogs like Target and Best Buy but it seems that Google might have the upper hand (no surprise there).
Google Shopping Express will co-operate with Google Wallet and shipping partner BufferBox to undercut Amazon Prime by a $10 to $15 margin. They can handle their own social media marketing in an endless loop of Google shops, hangouts and news feeds.
“Google Wallet and Google Shopping need a focal point, and serving as a “store shelf” to big-name retailers could be that in. Google has been scrambling for a way to capitalize on its advantages in the space — the fact that it’s arguably one of the first places people visit when they want to find a product — for a while,” reports TechCrunch.
The question is really, will Google ever stop? What industry will Google find their way into only to come up on top?
Google faces competition in every realm – Facebook, Amazon, YouTube, Bing, etc. – but no other company can be used as a verb. Google, it seems, can turn anything it does into gold and there is no limit to what industry that the search engine cannot get its hands on.
If Google dominates the digital universe (not like that is a monopoly or anything) will it move outside of the digital and open its own minimart? How about a sport’s team or clothing line? The possibilities are as endless as the search results for Chuck Norris Jokes.