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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
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Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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The SMT Marketplace
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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Google Sunsets Wildfire: What's Next for Users?
Posted on March 19th 2014
Last week’s announcement that Google would no longer support the Wildfire Social Marketing Suite as a standalone offering took many of its customers by surprise. If you are one of the social marketers using Wildfire to power your brand’s social applications, you’ve probably already started asking the right questions about how you can continue to provide unique brand experiences without starting back at square one. While you are facing the choice of switching partners, there’s no need to feel unnecessary panic.
Spredfast, the leading social marketing provider for big brands, is prepared to make your transition seamless. The most important question to ask yourself is whether you are choosing a partner committed to helping you achieve your social marketing goals.
From delivering impact-driven social applications to managing the engagement life cycle, Spredfast empowers big brands to build lasting relationships through creating great social experiences. We are committed to serving long-term, strategic partnerships, and we’re proud of our customer-led ranking as the only Social Relationship Platform to earn the highest score possible for customer satisfaction in the recent Forrester Wave.
Spredfast Social Applications help brands manage omni-channel, interactive campaigns from start to finish. From do-it-yourself applications to sophisticated, custom solutions, we give your brand the power to create unique social experiences while providing analytics that report on bottom line impact.
Transitioning your existing social applications to Spredfast is simple and hassle-free. Spredfast seamlessly migrates all data, so your hard work won’t go to waste, and there’s no application downtime. Spredfast can mature your social application strategy and supports applications across an array of social networks and marketing use cases (such as Facebook, Twitter, YouTube, Vine, Instagram, Google+, and Pinterest, as well as user-generated content contests, sweepstakes, coupons, and customer applications).
We don’t just sell Spredfast Social Applications, we also use it ourselves to further our social business goals. Case in point: we recently built a sweepstakes app to promote and give away passes to a special event during this year’s SXSW. The promotion grew our social network base by 20% and contributed to a 300% YoY increase in social brand presence during the annual SXSW festival.
While social campaigns are certainly an important social tactic, they alone do not cover the social engagement needs of big brands today. Many brands use Spredfast to manage holistic social engagement strategies across all major social channels. If you have questions about how we can help move your social application strategy forward, or if you would like to know more about the Spredfast Social Relationship Platform, we invite you to get in touch with us today at email@example.com or on Twitter @Spredfast.