Google Sunsets Wildfire: What's Next for Users?

jordanv
Jordan Slabaugh Director, Brand Marketing & Social, Spredfast

Posted on March 19th 2014

Google Sunsets Wildfire: What's Next for Users?

Last week’s announcement that Google would no longer support the Wildfire Social Marketing Suite as a standalone offering took many of its customers by surprise. If you are one of the social marketers using Wildfire to power your brand’s social applications, you’ve probably already started asking the right questions about how you can continue to provide unique brand experiences without starting back at square one. While you are facing the choice of switching partners, there’s no need to feel unnecessary panic.

Spredfast, the leading social marketing provider for big brands, is prepared to make your transition seamless. The most important question to ask yourself is whether you are choosing a partner committed to helping you achieve your social marketing goals.

From delivering impact-driven social applications to managing the engagement life cycle, Spredfast empowers big brands to build lasting relationships through creating great social experiences. We are committed to serving long-term, strategic partnerships, and we’re proud of our customer-led ranking as the only Social Relationship Platform to earn the highest score possible for customer satisfaction in the recent Forrester Wave.

Spredfast Social Applications help brands manage omni-channel, interactive campaigns from start to finish.  From do-it-yourself applications to sophisticated, custom solutions, we give your brand the power to create unique social experiences while providing analytics that report on bottom line impact.

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Transitioning your existing social applications to Spredfast is simple and hassle-free.  Spredfast seamlessly migrates all data, so your hard work won’t go to waste, and there’s no application downtime.  Spredfast can mature your social application strategy and supports applications across an array of social networks and marketing use cases (such as Facebook, Twitter, YouTube, Vine, Instagram, Google+, and Pinterest, as well as user-generated content contests, sweepstakes, coupons, and customer applications).

We don’t just sell Spredfast Social Applications, we also use it ourselves to further our social business goals. Case in point: we recently built a sweepstakes app to promote and give away passes to a special event during this year’s SXSW.  The promotion grew our social network base by 20% and contributed to a 300% YoY increase in social brand presence during the annual SXSW festival.

While social campaigns are certainly an important social tactic, they alone do not cover the social engagement needs of big brands today.  Many brands use Spredfast to manage holistic social engagement strategies across all major social channels. If you have questions about how we can help move your social application strategy forward, or if you would like to know more about the Spredfast Social Relationship Platform, we invite you to get in touch with us today at info@spredfast.com or on Twitter @Spredfast.

The post Google Sunsets Wildfire. What’s Next for Users? appeared first on Spredfast.

jordanv

Jordan Slabaugh

Director, Brand Marketing & Social, Spredfast

Jordan Slabaugh is the Director of Brand Marketing  & Social at Spredfast where she leads the company's brand marketing and digital strategy, including content marketing, social, digital experiences and public relations, as well as consults with clients on using social media to help achieve social business goals. 

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