Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Is Google Too Late with the Google+ Project?
Posted on June 29th 2011
This past Tuesday Google announced the new social networking platform called the Google+ project. It clearly has Facebook in its sights but will it succeed or go the way of Google Buzz, Orkut and Google Wave?
There is certainly a lot of, no pun intended, buzz going around about the Google+ project and rightly so, after all anything Google has a hand it surely gets a lot of attention. There is surely no shortage of articles to read all about this and I invite you to, pun intended, Google the Google+ project and read to your heart's content.
One article in particular caught my attention and it was from The New York Times. In their piece, they make a very compelling argument that Google may in fact be too late to the Social Media dance as they reference the fact that "In May, 180 million people visited Google sites, including YouTube, compared with 157.2 million on Facebook, according to comScore. But Facebook users looked at 103 billion pages and spent an average of 375 minutes on the site, while Google users viewed 46.3 billion pages and spent 231 minutes."
For those of you keeping score at home that's 103 billion pages for Facebook vs. a little more than 46 billion for Google.
As far as Google's unique selling proposition, or USP... one of the big selling points, at least Google hopes so, is that is designed specifically for sharing with groups, i.e. friends, family, co-workers etc., rather than with all of another user's friends and more importantly, the entire internet like say on Facebook.
Not sure if that alone will be enough to convince people to use yet another social network, even it does come with the Google name attached to it... again, I offer Google Buzz, Orkut and Google Wave as Exhibits A, B and C as to why just having the Google name on something does not guarantee future success.
Then there's the name itself... According to Vic Gundotra, the senior vice president who oversees Google’s social products, the "Plus" is reflective of the fact that it "takes products from Google and makes them better and ‘project’ because it’s an ongoing set of products,” said Vic Gundotra, the senior vice president who oversees Google’s social products." Meanwhile internally, according to the New York Post, the project is codenamed "Emerald Sea."
If they're only two choices I'll take Emerald Sea. At least it conjures up visions of Dorothy and Toto, et al and of a wizard and all that good stuff.
As far as the Google+ project being a direct competitor of Facebook, Mr. Gundotra claims that's just not the case. "We aren’t trying to replace what’s currently available, we just want to introduce a new way to connect online with the people that matter to you."
And if you believe that... well you get my point. And perhaps Mr. Gundotra was being truthful when he said Google's not trying to replace "what's currently available" a not-so-veiled reference to Facebook but rest assured they want their piece of the ever-expanding social network pie and are tired of watching Mr. Zuckerberg have all the fun.
And if you're so inclined, here's a brief video Google produced to help explain the Google+ project.