How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

Google Wants The Best User Experience for Mobile Users

Google recently made a move to improve the user experience of mobile search users. Its a move that we have expected from a Digital Marketing view point since last year – we simply didn’t know how the move would be made. So the move means that if your website has a redirect for users and it does not go to the equivelant page of a mobile version (or your site is not responsive) you will see a similar message in search as to the one below.

search result mobile redirect

If you are reading this, it’s likely you are a website owner or SEO with this issue. So what is the solution?

Interigate The Issue

First we need to check that the message you are seeing is “smartphone” related and not some other issue. So nip into Google Webmaster Tools for your website, you should have a message if you are seeing these in search results. If not you can still check go to Crawl > Crawl Errors > Smartphone – if you see anything in “faulty redirect” these are the urls you will need to address with the solutions below.

Fixing The Issue

There are a few ways to fix issues with the redirect message from Google. Here are the top 3 we would advise:

  1. Don’t simply redirect all “smart device” users to the homepage or category pages on a mobile site. Try to ensure a one-for-one experience between the two versions of your website. This isn’t always practical though so where this is the case limit the number of “wholesale” redirects you have.
  2. Where you can’t redirect users to a similar page on a mobile version of the site, it is advised that you simply “do nothing” and do not redirect them from a desktop site.
  3. Try updating the design of your website to use responsive web design, this would mean that a single version of your site would serve both mobile devices and desktop devices gracefully.

If you’d like to get support in updating your website to remove the above issues, get in touch with our expert team today. Alternatively, if you’ve any questions about the above or the best route forward you can also leave a comment below.

The post Google Wants The Best User Experience for Mobile Users appeared first on RedStar Creative.

Join The Conversation

Upcoming Webinars

  • August 19, 2015
    Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
  • July 14, 2015
    Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the no...


  • May 27, 2015
    Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...
  • May 20, 2015
    In today's marketplace, social media is an integral component for any growing business. But in order for your business to see return on its...