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Google's Matt Cutts Says Not All Link Building Is Bad
Posted on July 11th 2013
Replying to a question raised by Eric Enge that link building is illegal now, Google’ Matt Cutts clarified that all link building is not illegal except some link methods like hacking blogs etc. In an interview with “Eric Enge”, Google want webmasters to change their thinking about how they build links, they need to reverse their process and should really think first about compelling contents or great looking website and by doing this, you are getting others to links you automatically due to the quality of your contents. So you need to drop your thinking of first getting the links, instead try in such a way that people should link you due to quality of your contents or website.