Great Social Apps to Create and Manage Content

crackerjackscribe
Laura Tate Owner, Crackerjack Scribe

Posted on December 12th 2013

Great Social Apps to Create and Manage Content

best social apps, canvaIf you're managing the social media network and blog for your business or brand, in addition to other responsibilities—such as running your business—to create engaging content, and to manage it simply and quickly is not an easy task. Especially if you don’t have the technical or artistic know-how.

In my quest for simplicity and versatility in content creation and social media management, I've found some great social apps and tools that help me create great looking content, including promotional material such as contests and surveys. I also have my favorite applications that I use to easily schedule, post and manage across several social media platforms.

Best Social Apps for Content Creation

Pagemodo

I first used Pagemodo to create a free Facebook tab graphic. But the social media platform offers much more. In addition to Facebook cover designs and tabs, Pagemodo also offers social media post scheduling, contest creations, and a post designer. Its simple interface makes it easy to find content to post to Facebook, Twitter and LinkedIn by searching with keywords within the Pagemodo platform. The contest publisher comes with ready-made templates--just fill in the blanks, and upload images. The post designer, in beta stage, offers a plethora of predesigned posts that can be modified, or you can create your own with a library of images, or uploaded photos. You can access analytics of your social posts, and more in-depth Google Analytics with a paid account. A free account gets you one tab and Facebook cover, and limited post scheduling.

Best social apps: Pagemodo
Pagemodo's Post Designer comes with predesigned posts, and editing is super easy. Choose photos from the free library of images.

 

Canva

Speaking of Facebook covers, the new kid on the block Canva has a fantastic drag and drop editor to make all sorts of infographics, including Facebook covers, social media cards, blog graphics, invitations, photo collages, postcards, and business cards. It's super easy to use, and they offer a huge library of photos for purchase at $1 each. Right now Canva is in beta stage, and you have to request to be on a waiting list, or have a friend refer you. I was able to open an account just a few days after requesting one.

Best social apps: canva
With Canva, you can choose from tons of ready-made layouts, drag and drop images from its library or upload your own, and modify text to create great looking graphics. Download the finished product to upload to your social pages or blog.

 

Shortstack

A daunting task for many might be creating promotions and applications for Facebook. Shortstack is a great alternative to paying for a developer, and makes the process as easy as one, two, three. You can create promotions, surveys, contests and other campaigns with its easy-to-use templates. Applications can integrate with MailChimp to capture subscribers emails, as well as with other platforms, including Google Analytics, RSS, Twitter and more. You can use it for free, or pay for more options.

Best Apps for Post Scheduling and Management

Buffer

Buffer is one of my favorite social media message scheduling and sharing applications. Install the extension on your browser, and with one click you can share content and schedule posts on Twitter, Facebook, LinkedIn, and Google+. With Chrome, you can share posts directly from Facebook news feeds. It’s free, but with a minimum number of days you can schedule ahead of time, and you can only connect up to four social media profiles. However, for only $10 a month, you can schedule as many posts as you want, use up to 12 social profiles, and have two team members assigned to manage an account.

Best social apps: buffer
If you use Chrome, install the Buffer extension to share posts directly from Facebook.

Bitly

It's better to have shortened links when posting and sharing stuff so it looks better. It also gives more space for your Twitter messages. This handy application will shorten those unsightly, long links to external pages and sites that you want to share. It is also useful for tracking clicks, and bookmarking your favorite sites and pages. Bitly's link shortener can be used across multiple platforms, including Buffer. Best of all, it's free!

SproutSocial

Last, but not least, is my newest favorite, SproutSocial. The social media management platform is not perfect, but it offers almost everything I need to manage, post, monitor and analyze social media accounts from one place.  I can search for content within its Feedly integration, schedule posts, reply to messages and comments on Facebook and Twitter, and monitor all messages across Facebook, Twitter, Google+ and LinkedIn personal profiles from one place. If they could add YouTube and LinkedIn business pages to the mix, it would be almost perfect. The platform also provides pretty looking social media analytic reports, but it does need to upgrade its Google Analytics integration--right now the metrics it imports are pretty skimpy. But of all the social media management tools out there, I find it to be one of the most comprehensive.

Check out my post, Apps to Make Your Social Media Efforts Simpler for more tools to help you with your networking.

crackerjackscribe

Laura Tate

Owner, Crackerjack Scribe

Laura Tate is founder and CEO of Crackerjack Scribe, a social media and content engagement company. She helps small to medium-sized businesses connect to customers on the Web through creation of vital and active social media networks and unique content publishing. Crackerjack Scribe also offers article writing, editing and book publishing services.

Laura has worked as a writer, editor, publisher, and sometimes Website creator and graphic designer for more than 15 years. She served as Associate Publisher and Editor of the weekly newspaper,The Malibu Times,and the bimonthly lifestyleMalibu Times Magazine for more than 10 years.

Through her interest in Argentine tango, Laura dived into social media marketing to effectively promote the dance to tango lovers around the world. Using her newly gained knowledge and expertise, she drove the effort to implement social media and email into The Malibu Times‘ overall marketing plan. Laura also writes for several blogs, and continues her interest in journalism by writing for the Los Angeles Times newspaper group.

 

See Full Profile >

Comments

Marshall Crawford
Posted on December 11th 2013 at 4:32PM

New apps! Consider them on the basis of simplicity of use, ability to schedule, cost etc. Finding out who your customers are and how they like to be served is essential for the success of any business.
 

crackerjackscribe
Posted on December 11th 2013 at 6:40PM

I absolutely agree Marshall.

emarketing .
Posted on December 11th 2013 at 5:43PM

I got your point and discussed with my friends concern with these field . What  a explanation given by you on best apps for post scheduling , management and content creation. Very- very useful and informative article. Thank you so much

crackerjackscribe
Posted on December 11th 2013 at 7:57PM

Thank you Ajay. Hope the list is helpful.