Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Guerilla Marketing For Your Facebook Fan Pages
Posted on March 4th 2013
Here are some smart ways to get likes using traditional, good old hustle instead of gaming the system.
No. 1: Keep your Facebook Fan page populated, always
No one likes an abandoned Facebook fan page. Also, it’s hard to retain likes and keep fans when your Facebook fan page content comes up in spurts with gaps ranging from days to months. On the other, 20 updates in an hour or 100 updates in a day is sure to have your fans (those that exist now) to “unlike you”.
As you can see, your content schedule requires a delicate balance. Stick with a regular 10 posts a day, everyday for 20 days a month. Also, schedule these posts within the day such they are published at intervals of 2 hours per piece of content.
No. 2: Like to get liked
Unless you are CocaCola, Fedex, BMW, or Starbucks, not many people are going to find you on Facebook. For startups, small businesses, bloggers, and individuals with Facebook fan pages (promoting a cause maybe?), life’s impossible without hustle. If you need likes on your Facebook Fan page, you’ll have to go out and spread some love. Get altruistic. Find Facebook Fan Pages where your target audience (or the closest group of people to your target audience) is likely to be present and like each of these pages.
Just as it is for real relationships, the fans that like your Facebook fan page know how to reciprocate. For that to happen, you got to give.
NO. 3: Engage, comment, and contribute on other Fan pages
Just “liking” a target Facebook fan page (in the hope of someone liking your own fan page) is as good as storing contact information with no intentions of calling up, meeting, or initiating a conversation. After liking a set of pages, go out to each page and get active. Engage with the community there, comment on updates where you think you can contribute, and keep those pages active with your inputs.
Think about what’s happening here: If you like 10 other Facebook fan pages and leave 20 comments across these pages, your Facebook footprint grows by at least 200 impressions each month. Do this for 6 months and you get 1200 permanent impressions on Facebook without spending a dime, while you’d be spending your time. Guerilla marketing is also about trading time instead of money.
Just as in forums and Q & A sites, people notice your comments and contributions on all these other Facebook fan pages. You never know when they’d begin to check your own fan page out and probably like you.
No. 4: Comment on other blogs using Facebook Comments
Did you notice that leading online publications have Facebook comments enabled? For instance, Inc.com uses Facebook comments.
Why not leave some intriguing, thoughtful, and helpful comments beneath those posts? Many more online publications use Facebook comments (sometimes as alternatives to other native comment systems); take advantage of that.
Facebook comment boxes on each of these publications allow you to choose your profile before posting a comment which goes something like this: “Post this comment as ….”.
Instead of choosing your personal profile, pick up one of the Facebook Fan pages you’d like to promote and comment using that profile.
Disqus, another popular commenting system that many online publications and blogs use, also has options for you to choose the profile you’d like to use when commenting. Needless to say, pick your Facebook fan page when you’d like to promote the page instead of your Disqus profile.
Thanks to all the traffic that each of those posts on these leading publications, you have even more exposure for your fan pages.
No. 5: Dedicated Content Marketing for Facebook
When you decided to have a website, you are already thinking about promoting it. How come Facebook fan pages aren’t treated as standalone web properties? Why should blogs, eCommerce sites, and business websites get all the attention? Why should content marketing be used only for promoting these types of web properties?
You can use content marketing for promoting any type of web property, as long as there’s a link that points to it. Your Facebook fan pages are worth promoting, of course. Write up guest posts, articles, and posts and use them to promote your Facebook fan page exclusively. Of course, if you were running a blog (or a corporate blog for your business), you’d need to develop content exclusively for Facebook fan page promotions in addition to all the content development that your business demands.
No. 6: Facebook Fan Page Promotion Widgets
If you use Wordpress, there are hundreds of widgets and plugins available that show up as popups when visitors reach your landing pages, websites, or blogs. Further, you could also have them “like” your Facebook fan page if they needed to access an exclusive long-form post, a whitepaper, or an eBook. Using these widgets automatically boosts the likes of your page and increases the number of fans for your page drastically. Most of these plugins require one-time purchases but are affordable at about $20-50.
No. 7: Webinars and Free giveaways
If you have something valuable to give away, you can trade that for a “like.” It’s a traditional business practice, and it still works.
Develop free reports, give away a free trial for your products or services, launch a webinar and promise a starter kit in exchange for a like (or maybe even recommend the page to 3 other friends?), etc. Make sure that for anything you give away, you have to get a Facebook fan page like in return. You could use many of the available plugins to facilitate this kind of trade.
No. 8: Make your Facebook fan page work for you
You could load your Facebook fan page with third-party widgets developed specifically for Facebook. Northsocial, for instance, has plenty of widgets and apps that you can use to create giveaways, launch contests, make Facebook exclusive offers, polls, and a whole lot more. Using such tools, you can make your Facebook fan page an Interactive page to engage with your fans better and to make your fan page a lot more “social” and “sharable”.
How do you go about promoting your Facebook fan page?