May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 25 Posted 1 year ago
Great article! I am a big "Instagrammer" in life outside of work - I love taking pictures. However, our social media team at my company has been mulling over using it for our social media efforts. Any thoughts on how to use Instagram for Business to Business where we are not marketing a product, but a service? Personally, I follow a lot of companies but they mostly sell apparel and food or something tangible that they can display. This inspires me to look into Instagram further, and perhaps share my experiences down the road on the impact its use has had for our overall brand.
Apr 16 Posted 1 year ago
The use of the hashtag can get a little out of control. I like your advice!
Mar 25 Posted 2 years ago
Being new to Instagram and only having it for around 3 weeks I can tell automatically how much potential Instragam can provide for businesses. Recently I compared Krispy Kreme and Dunkin' Donuts with their social media presence. I observed their actions on Instagram and they can hand in hand with what you have mentioned above.
Dunkin' Donuts uses their Instragram to provide photos of their seasonal baked goods and drinks. For example on St. Patty's Day they had Irish Creme donuts photographed via Instagram and then most mornings they provide pictures of coffee to ignite those coffee loves who rely on it to get them through the day. They also use instagram to promote their app and discounts available which will actively engage the audience.
I like following businesses who post on Instagram. Especially local retails where they can post photos of new items and I can see what they have without going to the store first. Recently, I have also been following companies that share photos of their "day in the life" of their job. It makes it more relational and personable and is a quick and fun way to connect with your customers. Instagram also using the hashtag feature so much like twitter makes simple keywords easier to find. This opens up the variety of people who can find your site and engage.
Great article. You made lots of great points about how companies should sell themselves on Instagram. It can provide them with more media engagement and increase followers to hopefully keep as loyal customers or make them become one! It's so important for companies to portray themselves as innovative or fun yet professional and relatable on social websites. It makes so much room for customer support, communication, and provides the customers with information and hopefully coupons!