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The Guide to Kickstarter and Crowdfunding [INFOGRAPHIC]
Posted on May 9th 2014
Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a crowdunding site that can help turn your favorite hobby into a profession. As impressive as Kickstarter success stories are, though, not every project is guaranteed to work out: Kickstarter campaigns have just a 43% overall success rate. The key to creating an awesome Kickstarter campaign is to do something awesome that you truly believe in, as campaigning on Kickstarter can be a full-time gig in itself and not an easy road.
To get noticed you need to catch people’s eye with a killer cover photo, preferably using bright colors. Don’t underestimate a catchy title, either, as this will be your selling slogan that travels around social media and the Web. You should also put together a video for your project since nearly half of all projects with a video are funded, yet only 30% of campaigns without a video succeed. This video doesn’t need to win an Oscar but should be an authentic explanation of who you are and what you are looking to do. Of course a little wit and an inspiring story can go a long way towards virality and the ultimate success of your campaign.
Keep it short and simple. Be realistic when it comes to determining your fundraising goals. How interesting is the project? How big of an audience or cast of support do you already have? After you gauge these answers, look around the Kickstarter site to see what similar projects have done. Next create pledges for your various offerings using different pricing tiers where you can expect the most popular pledges to go in the $25 range with an average pledge amount of $75 per campaign. Always shoot for the stars with a few big-hitting rewards that can quickly get your campaign funded if you can find any takers. You can always rework your rewards after launching your campaign if certain items don’t receive pledges in the first week or so.
In the end, to run a successful Kickstarter campaign you need to tell a great story to win the hearts and minds of citizens across the Web. Make sure you have an intricate marketing campaign planned to promote your Kickstarter as soon as it’s launched by getting it consistently shared on sites like Facebook, Twitter and Pinterest. You’ll need to start pitching your friends, family and blogs for coverage, along with pretty much anyone you’ve ever met to have a chance of getting funded, so be prepared to hit the pavement running and tell your story to everyone you meet.
How can you create a successful Kickstarter campaign for your next project?