Technology & Data
- Big Data
- Tech & Innovation
How to Get Your Sales and Marketing Teams to Work in HarmonyContent Marketing for Midsized Companies: Whom to Target, What to CreateAtri Chatterjee of Act-On Software on the New Generation of MarketersMarketing Automation: What It Is and Why You Need to Know
- Social Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Has Facebook Lost Its Way?
Posted on May 20th 2012
The news everyone seems to be talking about these days is the Facebook IPO. How much is Facebook worth? How much will Facebook’s IPO make the company? These are questions being asked when we should really be wondering how Facebook will grow in the future to make the world more connected.
Facebook was created so that you and your friends could stay connected more easily than ever before. Now Facebook seems to be veering from keeping people connected and more worried about how it can make more money. Facebook recently hosted a live stream of the classic movie Casablanca. This is the direction Facebook should continue moving in the future. What innovative ways can technology be used to keep people who aren’t sitting next to each other feeling like they are not far apart?
“We don’t build services to make money; we make money to build better services”
– Mark Zuckerberg
Social media marketing and brand pages are becoming more and more a part of your Facebook news feed, which is fine because you choose which pages to “like” and aren’t forced to see the message these pages send out. However, it shouldn’t be the focus of Facebook to make things easier to use for brands, Zuck and the rest of his team should be focusing on how to make the experience better for the normal everyday user.
So has Facebook lost its way? I don’t think so, but Facebook is certainly walking a fine line. I find more and more people are becoming disenfranchised with the social media behemoth and some of my friends have turned their backs on the platform entirely. I work with social media every day so I appreciate that Facebook ads and brand pages are being expanded, but I also use Facebook for personal use and I find myself actually using it less than I used to. Is this because of the changes being made? I don’t know, but I do know one thing: Zuckerberg can’t forget about the little people.