Hashtag Use on Google+

OsakaSaul
Saul Fleischman Founder of RiteTag.com, OsakaBentures

Posted on September 4th 2013

Hashtag Use on Google+

Hashtags augment quality posts in Google+; they are not a replacement for posts, however.

In the following screenshot, a guy is sharing his blog post.  Ostensibly, having written it himself, he could give us a sentence or two that might compel us to read the article.  He would also be able to choose just a few good hashtags that are relevant and likely to reach, one would think.  However, All he did was adorn a share of the link to the article with 35 hashtags.  Twelve hours later, and he has no interaction on it: no comments, re-shares or even plusses:

hashtag fail

Here is a recent post I did, via my friend Robert Fransgaard, on how even some of the biggest companies in the world have hashtags backfire on them.  #RIMjobs was not well thought out (Blackberry jobs).  It would appear from the interaction I got that I formatted the post well enough, and provide my own thoughts on the post along with just a couple relevant tags:

hashtags and googleplus 

How do you choose relevant but also reaching hashtags for googleplus?

Do it right inside Googleplus: start typing from the # character, see what comes up, and then click that tag to search posts with the hashtag.  Or, to search in a non-alphabetical way, use RiteTag and the search feature within Tag Optimizer (the first thing you land on, once signed in to RiteTag).  This is what I do, since RiteTag AI gives me a quick idea of how much a tag is being used lately, and thus, the likelihood that it will be searched.

What do you do to get your tags for Twitter, Facebook, and Googleplus?

OsakaSaul

Saul Fleischman

Founder of RiteTag.com, OsakaBentures

Social web apps, community management, marketing too. Working with internet startups in user experience as well as community-building projects, and supporting emerging social web applications creators by helping them engage and grow their online communities.

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Comments

Sometimes we overdo things, thinking that it's going to work. So much wasted effort. This is just so timely to relate with my realization these past few days, that even with lesser effort on social media you can always have that result you want, just have the right strategy. Social media is a brainwork contrary to what others believe. :)

The right strategy, and with hashtags, less can be more.  Rathr than #seo, with RiteTag we help people with #smo (social media optimization) - to #reachbeyondyourfollowers.  Kick the tires soon - we think you'll like Tag Optimizer.

Great article on hashtags.  I see several companies misuse them in attempts to being hip or attract volume instead of targeted viewers.  If companies continue to misuse them, they will go away like the keyword meta did SEO.

very #useful thx !