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Here Come the Bitcoin Shoppers
Posted on March 21st 2014
It’s been a tough month for crypto-currencies. We’ve had the Mt. Gox meltdown, the recent FBI auction of Bitcoins, the public outing of Dorian Nakamoto — who may or may not have invented Bitcoin — and a lot of wacky commentary on whether crypto-currencies such as Bitcoin are worth less than the paper they’re not printed on. One thing’s clear, however, and Internet retailers need to take note of it: folks who buy goods with Bitcoins tend to be young, rich, and willing to spend their crypto-currency units. Over on Overstock.com, these free-spending shoppers are snapping up sheets, socks, cellphone cases, and computer equipment, they’re buying a lot more than the average dollar-equipped shopper, and Overstock.com’s owner predicts sales from Bitcoin purchases will soar to $10 million in 2014. Are you ready for today’s trendy crypto-currency equipped shoppers? Check out our infographic, which contains some essential demographic info on people who buy goods online with Bitcoins. Here are some intriguing facts about Bitcoiners:
- Average age is 30.8
- 93 percent male, 7 percent female
- Top motivators: curiosity, profit, and politics
- Politically, the majority of bitcoiners identify as anarcho-capitalist (37%)
- 57% are non-religious
- 43% are employed full time
- 52% are in a relationship
- English is the majority spoken language of Bitcoiners.