May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Mar 28 Posted 1 year ago
Thanks for this!
Do I understand you right in saying that a business can get ranked higher in the regular SERPs (As opposed to an Adwords ad) if they pay for it? That would suck, because that means a small biz with better content can get trumped by the big biz with a huge marketing budget. It'll cause more inequality just like TV, with a few companies controlling a majority of the media.