April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Mar 28 Posted 11 months ago
Thanks for this!
Do I understand you right in saying that a business can get ranked higher in the regular SERPs (As opposed to an Adwords ad) if they pay for it? That would suck, because that means a small biz with better content can get trumped by the big biz with a huge marketing budget. It'll cause more inequality just like TV, with a few companies controlling a majority of the media.