May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jan 11 Posted 2 years ago
Hi Josh, thanks for commenting. I am glad you liked the article. I share content on Social Media Today, Business 2 Community, Twitter, Facebook, LinkedIn and Google+. For me, having a post do well on Social Media Today has been the most effective and caused a lot of social sharing via the other channels, particularly Twitter and LinkedIn.
Jan 11 Posted 2 years ago
Thanks for your comment Michael. You bring up some great ideas.
Jan 3 Posted 2 years ago
Great article, Monica, and highly relevant. The list of 12 characteristics is great to remember when creating shareable content. I love the phrase "newsjacking." That's great :)
One of the things that I think is equally important is how the content gets exposed to different audiences, which, of course, increases its chances of becoming more shareable. What are your favorite strategies for getting your content out there once it's written?
People often don't think about how they can use their content as a connector with other influencers in their space, while still providing value for their audience. If you'd like, I can pass along a good article that addresses how to do this. Let me know, and thanks again for the timely article!
Dec 19 Posted 2 years ago
Great topic and solid recommendations - I enjoyed and will share your post!
I think it's also worth punctuating that online content marketers should "think ahead" as they produce content - and not constrain themselves to one medium or channel in hopes of bieng shared by others. Use video, infographics, images etc to interact with influencers on social media channels to expand your content's reach multiple times over.
In a recent post I highlighed some fascinating stats and very cool Infographic by SimplyMeasured/M.Booth, which includes such stats as:
- videos are shared 12X more on Facebook than links and text posts combined
- the top 10 brands on Facebook drive the most engagement from photos and video
Infographic and post here: "Get Shared More: Top 5 Social Media Marketing Tactics"
Dec 16 Posted 2 years ago
Thanks Rachel. I agree; your comments are right on target. I am glad you enjoyed the article.
Dec 14 Posted 2 years ago
I think it's great that there is a increased focus for brands to create content that's worth sharing. Gone are the days when the loudest brand won. Brands need to contribute relevant, engaging content in order to be a part of the conversation. Great article!