- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Hitting the Mark: Adding the Right Skills to Your LinkedIn Profile
Posted on August 1st 2013
According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles. Taking the time to optimize your profile increases your ranking within the LinkedIn system, increasing your odds of being found in search results.
Think of your profile as a mirror – you want it to be a robust representation of your expertise and professional capabilities. Having a fully completed profile makes you visible, giving you the opportunity to leverage your network and engage with those who matter most to your professional development and business growth.
Take this as an opportunity to consider what could be relevant to those who visit your profile. You don’t just have to consider the business skills, but also those skills you exercise in giving back to the community, volunteerism and any philanthropic pursuits you may have. This provides context to those who seek to establish a perception of you as a person. You can amplify this in the section titled Volunteer Experience & Causes.
Editor’s Note: Financial advisors are welcome to add skills to their profiles. However, for compliance reasons, it is recommended that they turn off the endorsement feature. Please assess your social media policy to ensure compliant use of LinkedIn. To disable endorsements, follow these simple instructions.
Additionally, while you may not be able to publish these endorsements (along with Recommendations) – certainly take the time to thank each person providing them with a very brief note where you can describe your appreciation.
Endorsements are great way to validate your skills and areas of expertise, but don’t feel like you have to accept every one you receive. You want to ensure they are accurate and will leave profile viewers with the right impression. LinkedIn offers your connections the opportunity to endorse you for suggested skills based upon those you already have added to your profile. When someone endorses you for a new skill, LinkedIn will notify you of the endorsement and ask if you would like to add it to your profile.
It is recommended that you be judicious about adding new skills that you didn’t choose to showcase. Sometimes the new skill is relevant to your profile and you will gladly accept the endorsement. However, despite its attempt to suggest skills that match your profile, LinkedIn can miss the mark and suggest skills that don’t truly speak to who you are as a professional. For example, I recently received an endorsement for Time Management – while I appreciate the attention from my colleague, this wasn’t a skill I necessarily found relevant to my professional profile.
Remember, the Skills and Expertise section factors in to LinkedIn search – you want to be found by the right people for the right reasons. It’s easy to quickly click the accept button when receiving endorsements, but as a best practice, consider whether or not it’s relevant to your personal brand. It’s about quality, not quantity. You want your profile to look genuine; overstuffing your profile with keywords can come across as dishonest, leaving viewers with a bad impression.