Holiday Shopping Goes Digital

Roy Morejon President, Command Partners

Posted on November 24th 2012

Holiday Shopping Goes Digital

Online shopping will break more records in 2012. E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. The infographic below shows online shopping predictions for Black Friday and Cyber Monday.

Thanksgiving Day Weekend Shopping

  • 226 million consumers visited stores and shopped online, up from 212 million in 2012.
  • The average shopper spent $398.62
  • In 2011 52.4 billion was spent, an increase of 16% from 2010 when 45 billion was spent shopping.

Black Friday

  • Shoppers made 9.8% of their online purchases from mobile devices, up from 3.2% in 2010.
  • Mobile traffic increased 14.3% in 2011 compared to 5.6% in 2010.
  • Paid search increased 128%, making Black Friday 2011 the most ever spent on paid search.
  • From 2010 to 2011 Black Friday sales were up 24.3%
  • Online and Offline sales grew 39.3% at 11.4 billion, with 17.37% of shoppers visiting retailers' sites.

Cyber Monday

  • From 2010 to 2011, Cyber Monday sales were up 33%.
  • 10.8% used a mobile device to visit a retailer's site on Cyber Monday, up from 3.9% in 2010.
  • Cyber Monday 2011 was the heaviest online shopping day in history at 1.25 billion in sales.
  • Half of the dollars spent online at U.S. websites originated from work computers.
  • 2011 Mobile sales were up reaching 6.6% on Cyber Monday vs. 2.3% in 2010.
  • Social discussions leading up to Cyber Monday increased 115% YoY.

2012 Online and Mobile Shopping Predictions

  • 16% of consumers will shop on mobile devices in 2012, up from 13% in 2011.
  • Web shoppers who plan to visit stores will drop from 48% to 46%.
  • The average consumer who shops online will make 6% of their holiday purchases from a mobile phone. 62% online and 32% in stores.


ecommerce shopping trends for 2012


Roy Morejon

President, Command Partners

Digital Marketing Agency President
See Full Profile >


Kent Ong
Posted on November 26th 2012 at 5:48AM

Hi Roy, thanks for the post. Do you have stats for online book shopping?

Posted on November 26th 2012 at 7:27AM

Hi Kent, 

I'm afraid I do not have those stats. I'll let you know if I come across any. 

Kent Ong
Posted on November 26th 2012 at 7:30AM

Thank you very much, Roy! :)

Posted on December 19th 2012 at 12:28AM

The holiday shopping season is when merchants get the most aggressive, offering all kinds of incentives to lure customers away from competitors. One such strategy is price matching, in which a store will recognize the marketed costs from other retailers. However, consumers need to be mindful and read the "fine print." Read more here...