- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How $15 Can Buy Your Company a Lot of Extra Exposure on FaceBook
Posted on October 8th 2012
Can your company spare $15 in return for a possible large amount of exposure? Yes? Then it whip out and try FaceBook promote post! But before you do, ask yourself what you're going to promote. Let me guess: a promo code to sell your product, right? Every small business and larger corporation wants to sell their products on FaceBook. However, unless you have a large following or a sexy big brand name its not going to work. Start with $15 and follow these steps.
The following metrics are from a promote post that I created. Pretty good results, all without burning a hole in my pocket. But for you to truly understand the significance of these metrics, I need to tell you the brief history of this company’s page. On average this page was getting 2 to 3 new fans per week; at the time they had roughly 300 fans. Each post was receiving about 5 likes and virtually no comments or shares. Here were my results:
3 Day Promoted Post: $15.00
48 Page Post Likes
25 Page Likes
13 Page Post Shares
You can now understand why I would say this Promoted Post was a success!
How did I execute it?
Photos: Promote a photo! The recent engagement rate on FaceBook for photos averages 0.37% where text only is 0.27%; this translates to a 37% higher level of engagement for photos over text.
Call to Action: People want to be told what to do! They might not always admit it but I've found that it's true. I asked them to LIKE or SHARE, and they did! The post received 48 page post likes, 25 page likes and 13 shares!
Measure Reach: Don’t promote your products, instead use this marketing opportunity to measure your reach. Your reach is the number of unique people who have seen your content associated with your page. As you can see, 3563 unique people saw this Promoted Post; by far the most a post has ever reached on this particular page!
Be Patient: The time will come when you’ll convert these new fans into paying customers. But at first put together a strategy that is social and fun. Don’t be afraid to be different than your competition. It's very important to be comfortable with what you’re promoting. Look at your business and promote what you do best!
As you can see, a measly $15 bought this particular company a large amount of exposure. Remember not every Prompted Post will provide these results, but most will! Measure your results and track what content is attracting your audience and then promote that!