The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereChoosing Tactics for Your Content MarketingFrom the Corn Field to the Digital Era: Content Marketing Starts with TrustWhere Is Content Marketing Headed? An Interview with Michael Brenner
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Patient Opinion Leaders Are the New Healthcare InfluencersFive Online Community Types: Which One Does Yours Fit Into?Digital Communities: 5 Ways to Determine PurposeCelebrate Your Social Media Successes, but Don't Forget that Community Trust is the Key
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Activate Targeting Options for Facebook Timeline Posts
Posted on May 6th 2013
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page?
Funnily enough, I’ve found that this feature isn’t enabled by default for many Facebook Pages, which means you may need to make a few adjustments to gain access.
If you don’t have access to Facebook’s timeline post targeting options, no worries.
You can fix this by adjusting your privacy settings. Skip to the step-by-step instructions below for how to adjust your privacy settings to be given access to this powerful feature.
Being able to target an audience for your Facebook updates can be incredibly powerful.
It allows you to create and publish content for your audience with added context, which will make your posts all the more valuable. Also, if you have messaging or content that is only relevant or valuable to a portion of your audience, you can target your updates specifically for them, so as to not spam the rest of your audience and risk dreaded ‘unlikes’.
Targeting your posts is win-win for you and your consumers.
Benefits of targeting your posts include higher engagement and interaction with your content, and your audience will see greater value in the content you provide to them, which can lead to greater brand affinity, loyalty, virality, or stronger purchase intent to list a few.
Currently Facebook allows you to target based on your audience’s gender, relationship status, educational status, interests, age, geographic location, and language.
Following are step-by-step instructions for how to gain access to Facebook’s powerful timeline post targeting options on your business or brand Page:
STEP 1: In the Admin Panel, click on the ‘Edit Page’ drop-down menu
STEP 2: Click ‘Edit Settings’
STEP 3: Ensure you’re on the ‘Manage Permissions’ tab
STEP 4: Check the ‘Post privacy gating’ check box
STEP 5: Click ‘Save Settings’
That’s it! Those few easy steps and you’ve unlocked a whole new world of possibilities for your business or brand on Facebook.
If you have just gained access to Facebook’s targeting options, how do you plan to utilize them? If you’ve been using Facebook’s targeting options for some time, how have you effectively been using them?