Jan 15 Posted 5 years ago
Ach! Yes, the intern approach. It makes no sense - no company would ever hire an intern to be their corporate spokesperson or PR face to the world, yet some will turn over social media, which is incredibly powerful in terms of influence, to someone who doesn't know the business or industry.
That was myth #1 in a post a while back, 11 Myths of Social Media Marketing.
Jan 14 Posted 5 years ago I totally agree. Nothing makes my blood run colder than when a client says "my intern built my social media sites". Creating social media sites without a real strategy or plans on who will maintain is dangerous. You are leaving your brand out there for anyone to take over and say what they want. Thanks! Sandy www.marketingdaze.com
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February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...