Jan 15 Posted 6 years ago
Ach! Yes, the intern approach. It makes no sense - no company would ever hire an intern to be their corporate spokesperson or PR face to the world, yet some will turn over social media, which is incredibly powerful in terms of influence, to someone who doesn't know the business or industry.
That was myth #1 in a post a while back, 11 Myths of Social Media Marketing.
Jan 14 Posted 6 years ago I totally agree. Nothing makes my blood run colder than when a client says "my intern built my social media sites". Creating social media sites without a real strategy or plans on who will maintain is dangerous. You are leaving your brand out there for anyone to take over and say what they want. Thanks! Sandy www.marketingdaze.com
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