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Although it may seem counterintuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.
It may feel a bit late for “in store for this year” posts in 2014, but Real Business Rescue, an organization in the UK that helps firms in trouble turn their business around, has put together a thought-provoking infographic consisting of just-the-stats-that-matter data reported by Social Media Examiner, Advertising Age, eMarketer, Business Insider, and others. There are quick visual answers to questions that matter to B2B firms:
See for yourself:
Rohan works as Project Manager for E2M Solutions, a premium digital marketing and content firm. He specializes in putting businesses in front of their target audience online using content marketing, social media and advanced link building. Feel free to hit him up on Google+ for a chat on any of these areas.