Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Let’s face it: most local business owners and marketers don’t have a ton of time to dedicate to digital marketing. Time is precious, so learning the nuances and technicalities of digital marketing just doesn’t seem like a practical endeavor for many of them.
That truth was a driving factor behind the creation of our newest infographic. I wanted to create a resource that local small business marketers who want better search engine visibility can use to prioritize their digital marketing needs.
Google uses hundreds of factors to determine rank, but we centered the infographic around review generation and management because it represents the most time- and cost-efficient way to quickly improve rank for important local search keywords (like “Madison bankruptcy attorney,” or “Italian food Middleton,” for example).
And while review generation is a great way to improve your local business’ presence on Google and other search engines, but it also has more obvious benefits, like offering searchers social proof and strengthening your brand online.
We touch on some other important local SEO techniques in this infographic as well, but I strongly recommend you get our free guide to local search engine optimization for a more complete explanation. Enjoy!