- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
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The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
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How to Be a Local Search Superhero [INFOGRAPHIC]
Posted on December 18th 2013
Let’s face it: most local business owners and marketers don’t have a ton of time to dedicate to digital marketing. Time is precious, so learning the nuances and technicalities of digital marketing just doesn’t seem like a practical endeavor for many of them.
That truth was a driving factor behind the creation of our newest infographic. I wanted to create a resource that local small business marketers who want better search engine visibility can use to prioritize their digital marketing needs.
Google uses hundreds of factors to determine rank, but we centered the infographic around review generation and management because it represents the most time- and cost-efficient way to quickly improve rank for important local search keywords (like “Madison bankruptcy attorney,” or “Italian food Middleton,” for example).
And while review generation is a great way to improve your local business’ presence on Google and other search engines, but it also has more obvious benefits, like offering searchers social proof and strengthening your brand online.
We touch on some other important local SEO techniques in this infographic as well, but I strongly recommend you get our free guide to local search engine optimization for a more complete explanation. Enjoy!