May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jul 26 Posted 1 year ago
Jim, good post & good data!
We've actually conducted recently a study on use of # by the biggest UK brands and seems that the freqeuency and intensity of usage is growing. The both are both inventing special hashtags as well as using the generic ones or just brand names.
On the other hand, use of hashtags had just a weak impact on posts' engagement and reach - their strength is rather in cross-platform messaging and creating unique # related to campaigns, as you write. We will see soon how hashtags affect content organization and Facebook Search - these effects might be much stronger.
If you were interested in seeing more results, they're here: http://blog.sotrender.com/2013/07/how-the-uk-brands-use-facebook-hashtags/
Jul 17 Posted 1 year ago
I love the hashtag feature on Facebook because (like you mention) it allows content to be shared on mulitiple platforms and still make sense. Also, I manage multiple accounts that are local businesses and I am finding that using their city as a hashtags reminds their followers of where they are located and they blend in to local conversations.