Jul 26 Posted 1 year ago
Jim, good post & good data!
We've actually conducted recently a study on use of # by the biggest UK brands and seems that the freqeuency and intensity of usage is growing. The both are both inventing special hashtags as well as using the generic ones or just brand names.
On the other hand, use of hashtags had just a weak impact on posts' engagement and reach - their strength is rather in cross-platform messaging and creating unique # related to campaigns, as you write. We will see soon how hashtags affect content organization and Facebook Search - these effects might be much stronger.
If you were interested in seeing more results, they're here: http://blog.sotrender.com/2013/07/how-the-uk-brands-use-facebook-hashtags/
Jul 17 Posted 1 year ago
I love the hashtag feature on Facebook because (like you mention) it allows content to be shared on mulitiple platforms and still make sense. Also, I manage multiple accounts that are local businesses and I am finding that using their city as a hashtags reminds their followers of where they are located and they blend in to local conversations.
September 15, 2015At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automa...
August 19, 2015Hear from Chris Kerns, Author of Trendology, about the latest findings from the Spredfast Research team and their series, The Smart Social Repor...
July 07, 2015Social and Mobile Marketing Data Report: Register Below to Receive the Exclusive ReportMarketers: Sold on Social, Still Getting Their Feet W...
May 27, 2015Word-of-mouth marketing has always been a powerful driver of consumer behavior. Every experienced marketer knows that customers are mo...