Email marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good email marketing list isn’t as easy as it seems. There’s much risk and high cost in buying 3rd party email lists of unsuspecting prospects. Thus, by building your own email marketing list of current and potential customers you have a greater opportunity for developing strong and fruitful relationships with those increasingly important contacts. With an effective email marketing list you can go beyond your website and brick and mortar store to create new brand advocates and customers. Once you master your email marketing list you will want to view this webinar on How To Grow Sales with Emails.
It’s better to ask for permission than forgiveness! Contrary to the popular saying, when it comes to email marketing, aka permission based marketing, permission wins. When creating your list think like a customer. If you wouldn’t want a company to invade your privacy without permission then don’t do that to your customers/prospects.
Fortune is in the Follow-Up! Make sure you are using an email marketing software that allows for seamless follow-up. Auto responders enable you to connect with the customer immediately after they sign-up to provide them their free download or promotion code, a confirmation email or a welcome email. It’s important that you affirm the action you just requested and made good on your promise in a timely manner. For more ideas on autoresponder best practices read The Right Way to Send Automated Email.
If you follow these 3 key steps while creating an email marketing list you will be well on your way to happy customers and successful email marketing campaigns!
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