How the Case Foundation Uses Facebook To Engage Their Community [VIDEO]

JohnHaydon
John Haydon Chief Heretic and Pyrotechnician, John Haydon - Digital Marketing and Fundraising

Posted on October 29th 2013

How the Case Foundation Uses Facebook To Engage Their Community [VIDEO]

How The Case Foundation Uses Facebook To Engage Their Community How The Case Foundation Uses Facebook To Engage Their Community (Video Interview)

Emily Yu, the VP, Marketing & Partnerships for The Case Foundation shares how they use Facebook to engage their community.

In this 9-minute interview, Emily talks about:

  • Key KPIs on Facebook
  • How to detect trends in high-performing content
  • What metrics matter on a weekly, monthly basis
  • How to use Promoted Posts
  • Tips for managing time

JohnHaydon

John Haydon

Chief Heretic and Pyrotechnician, John Haydon - Digital Marketing and Fundraising

John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.

John is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner and npEngage. John is also an instructor for Charityhowto and MarketingProfs University. 

Clients include: Twin Cities Habitat for Humanity, San Francisco Goodwill, WaterAid America, Greater Ohio Lupus Foundation, Pancreatic Cancer Action Network, Komen Greater NYC, The Boston Foundation, The Commonwealth Foundation, No Kid Hungry, Epic Change, Wildlife Foundation of Florida, Community Music Center of Boston, United Way Los Angeles, Goodwill San Fransisco, TechSoup, Razoo, VolunteerHub and Community TechKnowledge.

 

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