May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Oct 30 Posted 2 years ago
Excellent post Peter, I had the pleasure of meeting Zena Weist at the recent OMS conference where we were both speaking. She is really sharp, enjoyed our conversation and was able to find out more about what you folks do. I plan to stay in touch with her to see if we might be able to uncover some opportunities.
Joe Ruiz @SMSJoe
Oct 26 Posted 2 years ago
Timely--and importantly--specific, measurable & actionable social marketing advice. With all the social strategy fluff polluting the interwebs, it's a real pleasure to read an article that does more than echo the "Fan engagement is important" litany. Thanks for the great read!