May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Sep 5 Posted 1 year ago
Very true! Brands are now held to account, which is great for the consumer, but can be hard for the brands, and as much as they need ensure they are geared up to deal with this modern age of comms, it can be very hard for them to do this effectively.
Sep 4 Posted 1 year ago
With the advent of social media, I think more and more Brands are recognizing that they just can't ignore even a single unsatisfied customer. Because that one person can cause a chain of events that can be hugely damaging to the band. - as your example about buying an ad demosntrates.
In a way social media has created a sort of "Accountability" mechanism not just in business but in civic life as well. Nothing gets hidden anymore.