Twitter lists are the hidden secrets of the social selling world. Lists curate all of your potential prospects into one feed so you can see and hear everything they voice.
Any company making the shift towards becoming a social business should be collecting the social profiles of their customers and prospects. Scratch that, Every company BETTER collect social profiles for their customers and prospects.
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Most companies are not doing this so it's up to us as sales people to do some of the lifting for Marketing and show them how it's done. This is how you can easily create Twitter lists for your selling efforts.
1. Navigate to your Lists page through the profile drop-down menu in the top navigation bar.
2. Click Create list
3. Enter the name of your list, a short description, and whether you want the list to be private (only accessible to you) or public (anyone can subscribe to or follow the list).
4. Click Save list.
Now you will have special lists you can monitor just for the people or companies of which you want to keep track. Some sales people have specific lists to a company they are working with. This way, they can funnel all updates. This information gives you some insights to what's happening in the organization and can alter any changes they experience.