Jan 29 Posted 4 years ago
There are quite a few other elements I would have in the arsenal to combat an incident of the type you suggest.
1. Ensure the company CSR (Corporate & Social Responsibility) - Charity / Sustainable / Green creds are front and centre - maybe a visible pointer on the Blog / a dedicated page on Facebook / a link in the Twitter BIO...
2. Dark web page - an incident specific web page that is awoken that holds the latest official incident information that you point all channels to - it will also host phone numbers for emergency services, hospitals, Samaritans... in addition to feeds from other channels (Twitter / Facebook / Google+...). When live, buy Google adwords to drive searching traffic to the official updates.
I can't give the whole game away here but suffice to say we've deployed these tactics and both have proven invaluable - the second is not always necessary, particularly concerning loss of life by suicide.
There's a Group on Linkedin "Crisis Management in Social Media" feel free to benefit from the hints and tips posted and learn from others incidents - good and bad.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...