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Jan 29 Posted 2 years ago
There are quite a few other elements I would have in the arsenal to combat an incident of the type you suggest.
1. Ensure the company CSR (Corporate & Social Responsibility) - Charity / Sustainable / Green creds are front and centre - maybe a visible pointer on the Blog / a dedicated page on Facebook / a link in the Twitter BIO...
2. Dark web page - an incident specific web page that is awoken that holds the latest official incident information that you point all channels to - it will also host phone numbers for emergency services, hospitals, Samaritans... in addition to feeds from other channels (Twitter / Facebook / Google+...). When live, buy Google adwords to drive searching traffic to the official updates.
I can't give the whole game away here but suffice to say we've deployed these tactics and both have proven invaluable - the second is not always necessary, particularly concerning loss of life by suicide.
There's a Group on Linkedin "Crisis Management in Social Media" feel free to benefit from the hints and tips posted and learn from others incidents - good and bad.