en·gage [en-geyj] Show IPA verb, -gaged, -gag·ing. verb (used with object)
- to occupy the attention or efforts of (a person or persons): He engaged her in conversation.
- to secure for aid, employment, use, etc.; hire: to engage a worker; to engage a room
- to attract and hold fast: The novel engaged her attention and interest.
- to attract or please: His good nature engages everyone.
- to bind, as by pledge, promise, contract, or oath; make liable: He engaged himself to repay his debt within a month.
Leader Networks Engagement Score for Private Online Communities | ||||
Engagement Level -------------------- Engagement Score | None ----------- Score = 0 | Low --------- Score =1 | Medium ---------- Score = 3 | High ----------- Score = 6 |
Log-ins per quarter | 0 | 0-2 | 3-5 | more than 5 |
Beta group participation | none | joins, logs in once or twice | joins, logs in more than once, participates | makes active suggestions |
Create a profile | visitor only | username and basic info | profile plus photo | profile, photo and connections |
Post a message or take a quickpoll | 0 | 1 | 2-3 | 4+ |
Responds to another member's question | 0 | 1 | 2-3 | 4+ |
Peer referral joins the community | 0 | 1 | 2 | 3+ |
Response to newsletter | 0 | rarely opens; no clicks | opens 20%+; clicks 20% | opens 40%+; clicks 33%; 1-2 fwds |
Responds to personal outreach emails and calls from community manager | 0 | once | sometimes | often |
Asks for help: How do I find this? Can you post that for me? | 0 | once | sometimes | often |
Submits content or responds to a request for an article about them | 0 | once | sometimes | often |
Share unsolicited ideas for improvement, future features, new product concepts | once | sometimes | often | |
Attends a hosted live event | 0 | once | sometimes | often |
Has brought content or an idea from the community into a meeting | 0 | once | sometimes | often |
Score | 0 | 13 | 39 | 78 |
- A member with a score below 10 is not engaged
- A score in the 13-26 range signals a member who exploring the community but not fully engaged with other members
- Scores in the high 20s to around 50 indicate a member who is grown comfortable sharing with fellow members, and is becoming more fully engaged
- A score over 50 points to a member who is highly engaged and involved in the life of the community and someone who is probably considered a leader by other members of the community