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I'm talking about content curation – and how more and more, it’s becoming a vital part of a company’s content marketing strategy. Curating content is not only a way to subsidize your original content (without much extra work – yay!), it adds variety to the content you’re pushing out, and places you as an ally to your readers by sharing information that has no promotional value to you.
What’s everyone doing when it comes to content curation? Uberflip took a look at the data and whipped up this infographic to show you the predominant tactics, tools and goals for content curation in 2014. Take a look and let me know what you think in the comments!
Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.