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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
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Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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How to Get Arianna Huffington and Pete Cashmore on Your Marketing Team [INFOGRAPHIC]
Posted on January 31st 2014
…and you don’t even have to pay them.
I'm talking about content curation – and how more and more, it’s becoming a vital part of a company’s content marketing strategy. Curating content is not only a way to subsidize your original content (without much extra work – yay!), it adds variety to the content you’re pushing out, and places you as an ally to your readers by sharing information that has no promotional value to you.
What’s everyone doing when it comes to content curation? Uberflip took a look at the data and whipped up this infographic to show you the predominant tactics, tools and goals for content curation in 2014. Take a look and let me know what you think in the comments!