Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
How to Get Bloggers to Answer your Email Every Time
Posted on May 18th 2014
I typically don't answer 98% of the cold emails I receive. I might have made up that statistic but there’s no denying the fact that I hit delete, spam or simply choose to ignore the vast majority of emails that I receive. Why is that?
Could it be because:
- I think I’m too important to read your mail?
- I don’t have time?
- I don’t want to make time?
- I’m lazy?
- I couldn't be bothered?
- I’m not interested?
Frankly, it’s none of the above.
Have you ever emailed someone important and never received an answer back? I’ll admit I have. I’ve emailed plenty of people never to hear from them again. So why is it that most people won’t answer emails from an unknown person?
The answer is actually easier than any of the reasons listed above. The reason most people ignore your emails is because your mails are too vague. I never really understand just what it is you need from me.
So the real reason I haven’t answered your email is because there was really nothing to answer. You touted your horn, told me in lengthy paragraphs about your achievements and then ended your email hoping I’d help you out with some vague idea of how to earn online and market your business.
Big fat #FAIL.
Most public email I receive can be categorized into the following:
- vague pleas from people wanting to set up an online business
- more vague pleas from people looking to get more customers/traffic and do better marketing
- requests for me to speak/present at your event
- specific questions related to my area of expertise – marketing and working online
Guess which type from the above gets answered the most?
If you guessed the last one, you’d be correct.
The easiest and fastest emails to reply to immediately are ones where the emailer does not waste my time or his telling me about his million and one qualifications, gets right down to why he’s contacting me and what information he needs from me. The more specific the request is, the faster I can respond to it.
Let me repeat that:
The more specific the request is, the faster I can respond to it.
And not just faster but more accurately too. Win-win for everybody! I like helping out people but I don’t like it when I feel my time is being wasted or when someone can simply Google the answer for themselves.
This principle of being as specific as possible generally holds true for all communication – whether it be via email or some other medium.
So the next time you’re about to email someone for a request of help, consider wording your email to help them take immediate action.
Here are some examples to help you get started:
|please help me earn more online||Which top 3 sites would you recommend for getting started with online writing jobs?|
|how can I get more traffic to my website?||Can you tell me some specific social media strategies I can use to get 50 views on my post everyday?|
|can you tell me how to use elance?||I’ve signed up and made my web designer profile on elance but am confused about pricing my services – should I price low initially or charge what I feel I’m worth?|
|how can I market my services with a zero budget?||What are some ways I can get more Twitter followers for free?|
Of course you can only be specific in your requests if you are very clear about your goals.
So please get some clarity on your goals and know exactly what you need to ask before you hit send on a poorly composed vague email. Chances are that you wont get a second chance. I typically delete or mark such vague requests as spam and then my mail server filters all messages from the sender as spam from that point onwards. So your first impression is truly your last impression.
Make sure you are as specific as possible – don’t waste your time or the time of the person you’re emailing.
Photo Credit: Getting a Response to Email/shutterstock