How to Get More Facebook Likes, Twitter Followers & Social Friends

PamMoore
Pam Moore Owner/Partner, Marketing Nutz, LLC

Posted on November 10th 2012

How to Get More Facebook Likes, Twitter Followers & Social Friends

photodune 2323888 thumb up like button xs How to Get More Facebook Likes, Twitter Followers & Social FriendsHopefully most businesses are well on their way to setting goals and objectives for 2013 and beyond. Chances are you are working on a plan that has a social media component to it.

Do these questions sound familiar?

  • How can I get more Facebook likes?
  • How can I get more Facebook fans?
  • How can I get more people to like my page and my brand?
  • How can I get more comments on my posts?
  • How can I get more Twitter followers?
  • How can I get more retweets?
  • How can I get more Twitter mentions?
  • How can I get more people to connect to me on LinkedIn?
  • How can I get more people to talk to me on any social network?
  • How can I get more Facebook shares?

You are asking some of the right but some of the wrong questions.

Let’s reverse this scenario. Let’s put ourselves in the head of your audience. You know the people I am talking about. Or did you forget it is real people who are sitting behind the Facebook profile, Twitter handle and LinkedIn connection? Oh now you are remembering…yes… those people. The people you want to like you, engage with you and your brand and share your content so you can become a viral rock star. Yup, those people.

What are these people really thinking?

  • Why am I getting so many Facebook requests to like all these pages?
  • Which ones should I like?
  • Why should I like ANY of these pages?
  • I am tired of seeing spam updates from businesses bragging about themselves.
  • How can I remove this spam from my Facebook news feed?
  • Why did I like this page? All they do is talk about themselves?
  • What is up with all of these event invites?
  • I like these Facebook pages because they are providing me real value for my business and life.
  • I love how that brand page always posts helpful tips.
  • I like how that brand page posts inspirational messages.
  • Some of the brand’s pages I liked need to take a lesson from those other pages who offer me value.
  • Maybe I will just unlike all the pages. Never mind that will take too long. I’ll start using Facebook lists and filter them.

The most important question you need to ask yourself is WHY!

iStock 000014041149Small1 300x239 How to Get More Facebook Likes, Twitter Followers & Social FriendsWhy should anyone:

  • Like your page?
  • Comment on your content?
  • Sign up for your newsletter?
  • Follow you on Twitter?
  • Retweet you?
  • Share your content?
  • Read what you write?
  • Give a rip about what you have to say?
  • Trust you enough to give you their email to download a whitepaper?

So what is a brand to do?

Here are 12 tips to help you get started on the right foot and start asking the right questions. These tips will help you worry less about likes and followers and instead focus on your real business.

12 Tips to Get Real Results on the Social Networks, Not Just Likes, Clicks & Followers

1. Ask the right questions. Focus on the WHY. Why should your audience like, click, follow, tweet, retweet you? Why should they give a rip about anything you say, do, tweet, post or sing? Give them a reason to take action.

2. Have a plan. This post is not designed to give you a template for a plan. Bottom line you need a business strategy inclusive of a social media strategy and plan. You need goals, objectives and a plan to get there.

3. Know your audience. Bottom line if you don’t know your audience you won’t know how to inspire them to connect with you, let alone click, like, comment or share. Get in their heads as deep as you can. Know what they like to eat, drink. Know where they hang out. What do they talk about ? Where do they go for work, lunch, fun, dancing, talking, laughing, crying, and support? Where do they share their photos? Where do they talk about business? Talk about family? Talk about the services they like, need and want? The more you can know about them the better you can inspire them to connect with you and your brand. Download our audience analysis worksheet to help you get started on this step.

iStock 000015850715XSmall 300x199 How to Get More Facebook Likes, Twitter Followers & Social Friends4. Polish up your social brand & know who you are. Develop your social brand in support of your corporate or overall personal brand. Everything you say and do online should be a positive reinforcement of  your brand promise. Check out these three articles for tips on developing your Facebook and social brand: 15 Must Know Tips to Rock Your Facebook Timeline Business Page, 10 Easy Ways to Rock Your Brand on Facebook, 20 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples.

5. Develop a content plan. You must offer relevant content and conversation that will not only inspire but engage your audience. You must inspire them to take action. They are not going to do it without such. Remember, they are asking themselves how they can get rid of the spam and over hyped Facebook posts while you are figuring out how you can get more of the same in their face. Download our Content Inventory worksheet to help you get a grip and organize your content so you can begin by maximizing what you got and know what content you need to develop or enhance.

6. It’s what happens after the Facebook like that matters most. Focus on providing value both before and after the like! Check out this article: What Happens After the Facebook Like? 20 Tips To Engage Your Audience After the Like!

7. Give without expecting anything in return. Ask not what your fans, followers, friends can do for you but what you can do for them. Focus on providing the highest value possible.

iStock 000012832686XSmall 300x198 How to Get More Facebook Likes, Twitter Followers & Social Friends8. Earn their trust. Your first goal should be to earn their trust. The quicker you earn their trust, the better and quicker you can inspire them to connect with you and your brand. Clicking, liking and following should not be a deep thought for them. They should be so engaged in your brand that clicking is natural because they have no reason not to trust you. Check out this page for more tips: Social Trust Factor: 10 Tips to Establish Credibility

9. Don’t be afraid of the data and insights. Most businesses we work with have never spent more than five minutes looking at their Facebook or YouTube analytics. As I always say “there is gold in them there analytics!” Dig into all the free data and insights available on the social networks. With a little digging you can find data that will help you make the right decisions to do better in the coming year.

10. Don’t get caught up in the social buzz hype. Don’t get caught up in measuring only the social buzz metrics. You must focus on the right metrics so you can  measure real results. Bottom line you need to set measurable goals and objectives and you need to measure them. Goals are nothing without a plan to achieve them and proof you did such!

11. Don’t forget the fans you already have! The biggest mistake we see brands make is focusing only on numbers and growing their community. A large community should not be your top goal. Instead you should focus on how you can offer the most value to your community. If you focus on value and the fans you already have as a top priority you’ll be amazed how your community will grow and how your results can be more easily monetized. Show those who have already liked your Facebook page or followed you on Twitter that you appreciate them. Offer them insight, knowledge, conversation and data that brings value to their life and business.

12. Inspire – connect – achieve. Focus on the goals of your audience first. Inspire your audiences to connect with you with a goal of helping them achieve their objectives. If you help them achieve their goals and objectives, you will achieve yours organically. Trust me, this works!

What you say? 

Have you been too focused on the likes, clicks, follows and shares? Is it time you get back to the nutz and boltz of business and focus on providing value to your audience and stakeholders and a plan to achieve your business results.

Take Action & Get a Grip on Social Media:

iStock 000015624762Small 243x300 How to Get More Facebook Likes, Twitter Followers & Social FriendsThis is part of the series titled “How to Get a Grip on Social Media.” The series will include a free newsletter, webinars, whitepapers, tips and best practices to get a handle on your business and social media.

Subscribe to stay updated and be the first to be invited to upcoming events including free webinars.

PamMoore

Pam Moore

Owner/Partner, Marketing Nutz, LLC

Half marketing, half geek, social media addict, CEO & Founder of Marketing Nutz @MktgNutz, entrepreneur, speaker, trainer, coach. Lover of strategy, ROI, Brand, God, Family, Friends, Beach & Life! 15+ years of experience helping small startups to Fortune 100 companies, budgets teeny tiny to big in both B2B and B2C markets build brand awareness, grow new markets, develop communities and master ROI across all mediums! Industries of expertise include high technology, non-profit & fundraising, green eco-friendly, enterprise data storage, professional services and storage management, real estate and home building, natural lighting, database analytics & modeling, online marketing, as well as web 2.0 ecommerce for online retailers. http://www.themarketingnutz.com

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Comments

Don_Roy
Posted on November 10th 2012 at 1:18PM

Great post, Pam! I believe point #11 is a mistake many businesses make. In a quest to build community and focusing on numbers, relationships with people already in the community often are not nurtured.

PamMoore
Posted on November 13th 2012 at 3:10PM

Amen Don! Many don't see the value of what they have already worked for and what is right in front of them within their own community. Anytime we help businesses the first place we look is within their walls, online communities and assets internally to determine what is available to leverage. Maximize to monetize is what I always say. Too many times biz's are focused on building new campaigns, pages, etc. they forget the last twenty campaigns they did had a goal to get likes, opt-ins, sales etc. They get the likes but never do anything with them! ;)

Mahendra
Posted on November 11th 2012 at 11:01AM

Awesome points to make your business more visible and friendly engagement, it's a great post I loved it very much.

PamMoore
Posted on November 13th 2012 at 3:08PM

Glad you liked it. Thanks for the kind words! 

WFHConcepts
Posted on November 13th 2012 at 12:47AM

Hi Pam, thanks for this awesome post! I especially loved #3. It made me realize I need to reach out a little more to my audience. I had tried a couple suggestions I read on other posts but wasn't too successful so I became hesitant. You've motivated me to power through! Can't wait to read more of your posts!


Have a great night!

Corina Ramos

PamMoore
Posted on November 13th 2012 at 3:07PM

WFHConcepts - music to my ears hearing /seeing you state you are inspired to engage. Yes, do not give up. It may time time and it's a balance of trial and error to find your online voice and the content that will inspirea and connect with others. 

Great to meet you here. Feel free to reach out to me for anything you need! 

Have a great week! 

Posted on December 4th 2012 at 2:09PM

Very good piece pam.Doctors can also apply this tips while marketing their services through facebook,twitter and other forms of social media.

 

Erick Kinuthia

Team MDwebpro.com

cindywallace443
Posted on December 6th 2012 at 4:29AM

Hootesuite.com: With hootesuite, you can easily manage multiple social media accounts in one dashboard.
Socialbakers.com: Allows fan page admins to measure, compare, and contrast the success of their social media campaigns with competitors.
Socialkik.com: Grow fans and followers using socialkik.com which allows you to get facebook, twitter, and youtube marketing.

tahoecale
Posted on December 15th 2012 at 9:20AM

First off great post super helpful and informative. I think all of the techniques you have said needs to always be used. But one you didn't talk about is all of these exchange sites, where members do a like me i like you type thing... most people will say why waste the time to get worthless likes and followers but i have to say it really helps me out when i first start a new fan page or twitter account. So say you start a new fan page it says you have 0 likes i think this is bad because some people think of you less if you only have 1 or 2 likes.... So i must say using a site like this is very helpful in the beginning. There are 100s of sites that offer this the one i use is http://socialmediaexplode.com I only use it to get that first 1000 likes or followers than i turn it off and start doing some of the techniques you spoke about. Well thanks again for the great post and hopefully you can check out more into what im saying and post a informative blog about it.

Ross_Quintana
Posted on December 26th 2012 at 9:22AM

Nice post Pam, Tons of good advice here. I like how you start by focusing on the right questions. When you really think about your platforms from the user you get new direction and insight. I also love that you focus on not just getting new followers but taking care of the people already engaging with you. I think they can help you find your voice. Cheers!

kellypinter
Posted on January 30th 2013 at 3:37AM

Great article. The best way to get bunch of targeted likes is to use one and only site like LikesPro, http://likespro.com. I use that site everyday to get literally thousands of likes from target audiences. It's absolutely free. Try it and thank me later! This site is not an exchange site where you like anything. You like what you only like and discover new interests.