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3 Key Takeaways:
1. Link dropping (i.e. sharing links with less than 100 characters) is a definite pitfall with low engagement across all metrics for success.
2. Photo posts (including GIFs) and adding more than 100 characters is the winning formula for interaction. As photos with more than 100 characters get 182% more comments, 153% more +1s, and 92% more reshares than posts with less than 100 characters.
3. Text only posts (above or below 100 characters) are worthwhile for both +1s and comments, but not reshares.
Special mentions are given Chris Macidis from CircleCount, who allocated a huge amount of time and skill into the creation of this infographic and Imran Sq, the total solutions machine. Thank you both, as always, I appreciate your support.