Nov 4 Posted 3 years ago
Spot on. Too often social media managers are launched into the deep end to sink or swim, without having a chance to check the water and discover what the environment is like.
Your point about ensuring they are kept informed is absolutely critical. This role represents the organisation in so many ways, that if companies fail to prepare them, they need to prepare to fail in their efforts. Done right, the potential is enormous. Done wrong, the potential to publically fail is equally as large.
There's been many examples of social media managers reaching the end of their tethers and snapping online and your caution about ensuring they are kept motivated, supported and valued is crtical, Rachel
Nov 1 Posted 3 years ago
Thank you Katherine and I like the suggestions.
Oct 31 Posted 3 years ago
Great post, Maz. It's important for companies to remember there's a "splashdown" period for social media managers. Like any new hire, they've got to get integrated, and that takes time. Even more so for the social media manager, as they have to eventually turn out their immersion to become the company "voice." Too often I think companies withdraw whatever social media efforts the rest of the team has been doing as soon as they hire a social media person, too. Companies should keep up whatever they've been doing until the SMM can start directing the process for them.... and feels comfortable doing so.
Webinars On Demand
June 15, 2016Building an effective goal-driven strategy, advanced campaign optimization, making sense of massive amounts of data from many channels — these a...
May 25, 2016Up to 80% of email databases are classified as inactive. These "sleepy subscribers" haven't engaged with your emails in months, which negativ...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
November 24, 2015An exclusive report brought to you by Social Media Today and Hinge These days, cutting edge companies know that if they aren't leveraging t...