Nov 4 Posted 4 years ago
Spot on. Too often social media managers are launched into the deep end to sink or swim, without having a chance to check the water and discover what the environment is like.
Your point about ensuring they are kept informed is absolutely critical. This role represents the organisation in so many ways, that if companies fail to prepare them, they need to prepare to fail in their efforts. Done right, the potential is enormous. Done wrong, the potential to publically fail is equally as large.
There's been many examples of social media managers reaching the end of their tethers and snapping online and your caution about ensuring they are kept motivated, supported and valued is crtical, Rachel
Nov 1 Posted 4 years ago
Thank you Katherine and I like the suggestions.
Oct 31 Posted 4 years ago
Great post, Maz. It's important for companies to remember there's a "splashdown" period for social media managers. Like any new hire, they've got to get integrated, and that takes time. Even more so for the social media manager, as they have to eventually turn out their immersion to become the company "voice." Too often I think companies withdraw whatever social media efforts the rest of the team has been doing as soon as they hire a social media person, too. Companies should keep up whatever they've been doing until the SMM can start directing the process for them.... and feels comfortable doing so.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...