May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Nov 4 Posted 2 years ago
Spot on. Too often social media managers are launched into the deep end to sink or swim, without having a chance to check the water and discover what the environment is like.
Your point about ensuring they are kept informed is absolutely critical. This role represents the organisation in so many ways, that if companies fail to prepare them, they need to prepare to fail in their efforts. Done right, the potential is enormous. Done wrong, the potential to publically fail is equally as large.
There's been many examples of social media managers reaching the end of their tethers and snapping online and your caution about ensuring they are kept motivated, supported and valued is crtical, Rachel
Nov 1 Posted 2 years ago
Thank you Katherine and I like the suggestions.
Oct 31 Posted 2 years ago
Great post, Maz. It's important for companies to remember there's a "splashdown" period for social media managers. Like any new hire, they've got to get integrated, and that takes time. Even more so for the social media manager, as they have to eventually turn out their immersion to become the company "voice." Too often I think companies withdraw whatever social media efforts the rest of the team has been doing as soon as they hire a social media person, too. Companies should keep up whatever they've been doing until the SMM can start directing the process for them.... and feels comfortable doing so.