How Grocery Brands in the US are Filling up the Aisles Using Innovative Social Media Strategies [SLIDESHARE]

Peter Claridge
Peter Claridge Manager, Unmetric Inc

Posted on October 10th 2013

How Grocery Brands in the US are Filling up the Aisles Using Innovative Social Media Strategies [SLIDESHARE]

Some people say it’s a bad idea to go to the grocery store on an empty stomach. Baloney! It’s always a bad idea to go to the grocery store on full stomach. You never seem to be able to get any shopping done. Grocery stores often fight it out, competing with each other with various deals and promotions that you just can’t ignore. This competition has been taken in to the virtual world so Unmetric took a look at what are methods these mega brands are doing to connect to their loyal, and not-so-loyal, shoppers. Find out it on our latest report.

Walmart and Target show other grocery stores how it’s done on Facebook, while Meijer keeps it fresh on Twitter with some interesting campaigns. Kmart takes the throne as the King of YouTube with some hilarious and engaging videos while Whole foods is pinned on the top of the Pinterest Table.


Peter Claridge

Peter Claridge

Manager, Unmetric Inc

Peter is the marketing manager for Unmetric, the social media benchmarking company. He is an avid writer and blogger, gets excited by social media metrics and dreams that one day he will play for Manchester United.

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