Nov 13 Posted 3 years ago
Good suggestion on how to use Facebook to get clues or signals about the interests of your customers, and how to use Graph Search to find related content. At this point as you note, Graph Search functionality is pretty limited and the source that it draws from is of course limited to FB data (which is a big source for sure, but still only one interesting social source). I wanted to bring to the attention of you and your readers a [free, for basic use] service called Primal that allows people to find relevant content from any public source that relates to a topic they have interest in. The service is accessible in multiple ways from the website: https://about.primal.com/products.
Along the lines of your example, I had an interest in the topic of Politics, and within that the specific subtopics of Women, Progressive and Social Justice. I used Primal to create an interest graph around that set of topics and then used the interest graph that I generated to find and rank content from several sources: News, Web and in specific Facebook (www.facebook.com). I could also add in Twitter, Tumblr and other social streams as well. I was able to find lots of highly-relevant content on my subject of interest. I could use that content as the basis for a blog, publish it on my website or simply use it for a better understanding of a subject area I'm interested in, effectively doing sentiment analysis around the topic to help develop and test targeted messaging, awarness campaigns or fund-raising ideas. In any case, Primal is an interesting tool to help with the process you describe. As a start-up, they welcome feedback on the product if you find it useful, and also if you don't!
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